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Best Real Estate Facebook Groups 2017

by TJ Kelly Published May 24, 2017 · Last updated Jun 1, 2017 4,319 Views

Facebook App Login.We found the best Real Estate Facebook groups. If you’re looking to talk real estate on Facebook, these groups are for you.

You’ve probably seen Inman, Placester, and others writing about their favorite Facebook groups for realtors, but we had to write our own.

Why?

Because Inman, Placester, and the others have to write their articles so they appeal to as many real estate pros as possible.

There’s nothing wrong with that (in a way, we do it too), but it means that their info tends to be broad, general, and sometimes vague.

Ours isn’t.

The BEST Real Estate Facebook Groups 2017

We looked that groups themselves. We did the math on posts per day, comments per post, even posts per member.

And the numbers don’t lie.

Best Real Estate Facebook Groups: Spreadsheet.

The numbers.

If you’re looking for the most active, engaged Facebook groups for real estate agents, you need to read on.

We joined every single one of these groups—even the closed ones—and watched how the group’s members interact with each other.

Here’s the list.

Table of Contents
  1. Lab Coat Agents
  2. Real Closers
  3. Beat Zillow – Easy Agent Pro
  4. Snappack Live Real Estate Group
  5. Onion Juice – Ideas For Real Estate Agents
  6. Real Estate Rockstar Agents
  7. Real Estate Bloggers
  8. Real Estate Marketing All-Stars
  9. Inman Coast to Coast
  10. Raise the Bar in Real Estate
  11. The Social Agent
  12. Really Bad MLS Photos
  13. Modern Agent Incubator
  14. Real Estate Success Principles
  15. Agent Leads Quickstart
  16. Real Estate Agents & Friends Networking
  17. Facebook’s Ultimate Real Estate Mastermind
  18. iHomefinder IDX Power Users
  19. People interested in Buying/Selling/Investing

Bonus: Rate My Real Estate Marketing

Why we made this list

We’ve taken the time to curate this list for agents new to real estate or new to social media marketing.

The hope is that agents will find this list and join the best groups and learn from their communities.

We’re hoping that our little writeup will be a small contribution in raising the bar for real estate online.

We had a blast making this list and we learned a ton about the Facebook/real estate ecosystem in the process.

I’ve explained our methods down at the very bottom of this post. They’re pretty standard, but check them out if you like.

That’s it! Enjoy the list.

Without further ado…

 

 

Real Estate Facebook Group: Lab Coat Agents.

1. Lab Coat Agents

  • Type

    Closed

  • Age

    2 years

  • Members

    60,400

  • Photos

    9,201

  • Videos

    1,980

  • Posts/Day

    100

  • Comments/Post

    16

Description

Lab Coat Agents is a group of real estate agents, brokers, vendors, speakers, industry insiders, leaders and experts collaborating together to create the best systems for maximizing lead generation & lead conversion, sharing tips and techniques to grow your business, and discussing the latest tech to help leverage your time. But above all, mindset and culture. We are here to “Explore the science of real estate.”

RULES! READ THEM!
-No self-promotion or pitches unless approved by admin.
-No discussion of commission, contracts, or fair housing regs. Ask your broker.
-Do not post links to your own material.
-Do not put people down. We all have opinions, so let’s debate and converse in a civil manner.
-Don’t post listings.
-Come from contribution. Always.
-No affiliate links.
-No profanity.
-No recruiting.
-When posting, ask yourself, “how can everyone benefit from this.” We want to ELEVATE the conversation.
-Post productive material that all can learn and benefit from.
-Stay FOCUSED! While we like to have fun, we also take this group seriously. So we ask that you do as well.
-Come from contribution, as value, knowledge and insight.
-If you’d like to do a live webinar in the group, please run topic past admin for approval.
-NO POINTLESS COMPLAINING

If any of these rules are broken more than once by anyone at all, that person will be removed from this group.

Please respect the group and follow the rules.

Thank you.

Tristan Ahumada – CEO
Nick Baldwin – COO
Regina Brown
Josh Montgomery
Jacob Frye
Jason Walters
Amanda Todd
Travis Thom
Toni Thom
Don Mowrey
Kevin Markerian
Ruth Jones
Crystal Bond
Jimmy Chowdhury

*LCA does have affiliate relationships with some of the vendors in this group, and some of the products that we promote. When we do, we will disclose it.

**In no way are the opinions and suggestions in this group to be taken as legal advice. Please consult your broker and/or an attorney for legal advice.

Tags

Realtor · Keller Williams Realty · RE/MAX · RE/MAX · Coldwell Banker Real Estate Corporation

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Why we like it

LCA is the clear winner. This group is huge. It’s active. In fact, it’s non-stop active.

Do not join this group if you have push notifications enabled for Facebook updates. You’ll lose your phone battery in no time.

Lab Coat Agents Facebook Group: 2 of 122 comments.This group sees almost constant activity and the overwhelming majority of it is high-value to anyone in the real estate field.

60,000+ in 2 years, with an average of 10+ photos added every day and a video added every 31 hours on average.

Check this out:

Since inception, they’ve received…

  • 800,000+ comments
  • 52,000+ posts
  • 1,000,000+ post likes
  • 100,000+ video views

Seriously impressive numbers.

But the best part is the discussion. The comment threads on these posts can get to be hundreds of comments long.

There are some strong opinions shared on occasion, but most threads are helpful, supportive, positive, and downright enjoyable.

This group is also big on sharing—and asking for—ideas and advice.

Hello guys! I am a fairly new agent in a fairly small rural community. Social media marketing is wide open and ripe for the picking in my community and I want to capitalize on that. I have been running my business Facebook page for about 6 months now and I do fairly well off of it but I do not feel I am getting the likes I need to really take full advantage of the wide open social media market. My question for you all is what else can I do? How can I boost my likes on my page while staying in the legal lines?

That question got 10 comments in a few hours, with actionable answers like “Place ads and boost them. You can choose a demographic based on selling/buying or just area and radius.”

Further reading

This group is the social/community arm of the Lab Coat Agents brand. They have a blog and Facebook page in addition to this group.

On their website, they bill themselves this way: “The premier source for news, education, inspiration, and business innovation for the Real Estate industry since 2014, Lab Coat Agents is an online community of over 55,000+ Real Estate professionals and leading Industry Experts.”

And so far, we’re buying every bit of it. This post isn’t about blogs or other online marketing content, but theirs are pretty awesome. Go check it out too.

Links

Admins & Moderators

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Real Estate Facebook Group: Real Closers.

2. Real Closers

  • Type

    Closed

  • Age

    1 year

  • Members

    22,919

  • Photos

    1,584

  • Videos

    108

  • Posts/Day

    46

  • Comments/Post

    17

Description

To be the leading online group for professionals in the real estate industry. To share best practices and information to help you generate more business, more closings and more income.

Please be respectful to one another, no negativity towards others or to their posts, no self promotion, that means no post links to your listings, open houses or your Facebook business page for likes. Absolutely no “Affiliate links” to products you are signed up to receive payment for, this will be grounds for instant removal from the group.

If you are a vendor and you have a product or service please contact the admins before posting anything and or offering tips or your product/service to the group. We do allow certain products/services but no marketers and there are already a couple that have been approved who post from time to time. We also develop software ourselves and will post about it from time to time.

If you do not agree with any of the rules please feel free to exit the group but never post negatively about our rules or what we do, this will be immediate grounds for removal from our group. If you have any questions or concerns feel free to reach out to the admins/moderators to voice those concerns.

Be sure to visit our website www.realclosers.com for great articles and tips to help you grow your business.

Tags

Real estate · Mortgage loan · Real estate investing · Century 21 Real Estate

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Why we like it

A close second behind #1 LCA above is Real Closers. This group is also huge—exactly 25,000 members as of this writing—and very active at 40-50 posts per day and nearly 20 comments per post on average.

Real Closers Facebook Group: 200+ comments on a "which photo do you like?" question.That average of 20 is especially surprising when you include that some posts get so many comments the post author has to disable commenting, probably to save their battery life/sanity.

Real Closers is growing quickly, too. When we first started collecting data on these 20+ Real Estate Facebook Groups, they had 22,919 members. Now just a week or two later, they’ve added more than 2,000 new people.

And all of this traction has come in less than 18 months. The group was started on December 12, 2015—meaning June 15th of this year will be (or was, depending on when you’re reading this) their year and a half anniversary.

An impressive trajectory!

Further reading

Real Closers does have a website listed, but it doesn’t appear to be working right now.

The group also appears affiliated, or maybe just associated with, AgentZip by EZ Lead Pages. There do seem to be some promotional-type posts in this group, but none have really been offensively pushy or salesy.

Overall, this group is excellent. Great info. Great discussion. Definitely worth joining!

Links

Admins & Moderators

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Real Estate Facebook Group: Beat Zillow - Easy Agent Pro.

3. Beat Zillow – Easy Agent Pro

  • Type

    Closed

  • Age

    1 year

  • Members

    2,724

  • Photos

    210

  • Videos

    16

  • Posts/Day

    5

  • Comments/Post

    4

Description

This group is where agents share what they’re doing with their LeadSite to grow their business.

Tags

Real estate

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Why we like it

This group is out of control. It would have been #1 on this list if it had more members. It’s really good.

It’s centered around the product and services of Easy Agent Pro, but it’s not exclusive to that audience. No one here at Mxt is an EAP customer (…yet??), for example. And we joined the group no problem.

The biggest benefit to this group—other than support for their products if you’re a customer—is that they take the time to answer, quickly and in deep detail, questions about setting up Facebook ad campaigns, SEO & blogging, the works.

If you’re interested in online marketing, not just online listings, the Easy Agent Pro group is for you.

By the way…

This group’s almost 3k members are proof that their products and services are outstanding. That’s mostly 3k customers, subscribing at $160/mo. Impressive numbers, and well deserved.

Further reading

Hoo boy, where to start?

In addition to their almost-3k-member group, their Facebook Page has north of 8,500 likes. Not bad for a page that—let’s be honest—doesn’t work that hard at promotion. They share their videos and blog posts there, but so do we all.

The main sections of their website are sales-focused, trying to recruit new customers to their platform. But their blog, on the other hand… THAT’s where the value is.

The blog is updated twice a week with posts covering social media, Facebook ads, lead generation, SEO, and websites. If you subscribe to their email newsletter—and you should—you’ll get those posts emailed to you.

But again, everyone does that. But not like these guys. We’ve actually referenced their emails before in our Local SEO for Real Estate Guide post.

Their emails are killer. And if you’re in the online marketing game—Facebook groups or otherwise—you need to step up your email marketing game.

Subscribe to the EAP emails. Do it today. Even if you don’t need their blog content (you do), you’ll learn from their example of how to send great marketing emails.

Then there’s their YouTube channel. Their videos are embedded in long-form posts and how-to guides all over their blog and their Easy Agent Pro “TV” section too. But these videos are a masterclass of real estate marketing.

Go subscribe today. You’ll be glad you did.

Links

Admins & Moderators

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Real Estate Facebook Group: Snappack Live Real Estate Group.

4. Snappack Live Real Estate Group

  • Type

    Closed

  • Age

    1 year

  • Members

    1,437

  • Photos

    458

  • Videos

    165

  • Posts/Day

    6

  • Comments/Post

    10

Description

Welcome to the Snappack Live Real Estate Group!

RULE #1- Come from a place of contribution

RULE #2 – DO NOT POST YOUR DAMN LISTINGS, or “if you need a lender, call me” or any of that amateur crap.

RULE #3 IF you’re on Snapchat, you may post your Snapcode to the “SNAPCODES” Photo ALBUM after joining… NOT posted to the Group’s Timeline. – Include your city, state, and website as a CAPTION to the Snapcode photo, NOT as a comment*

RULE #4- Participate, network, share your successes and insights on Snapchat marketing and learn tips to be a better Realtor

This is a group where Snapchat-dominating Realtors can meet each other, mastermind, network, and bounce ideas off each other.

This is also a great place to find referral partners for clients, knowing that they’ll be taken care of by a tech-savvy, current, Realtor who uses technology to help their clients.

*NO SPAM*
*NO LISTINGS*
*NO OPEN HOUSE POSTS*

If you post your listings, open houses, or other lame crap… We will publicly shame you and make you feel like a jackass. Do it more than once, and I’ll simply ban your ass from the group 🙂

-Dustin Brohm, Admin, Salt Lake City Realtor

THE SNAPPACK “FOUNDING FIVE”:

– Dustin Brohm
– Jason Frazier
– Chelsea Peitz
– Shannon Milligan
– Robert “Bucky” Beeman

– Neil Mathweg, “The Godfather of the Snappack”

Tags

Marketing · Real estate · Social media · Realtor · Snapchat

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Why we like it

The Snappack are a group of social media-savvy realtors, spread throughout the US. Their “founding five” (and one honorable mention) are real estate agents and industry pros who believe that the evolving social media landscape will change how real estate is bought and sold in 2017 and beyond.

They are Dustin Brohm in Salt Lake City UT, Jason Frazier in San Francisco CA, Chelsea Peitz in Phoenix AZ, Shannon Milligan in Richmond VA, and Bucky Beeman in Rochester MN. The honorable mention, or so-called “godfather of the Snappack” is Neil Mathweg in Madison WI, who we’ll hear more from later in another group.

At first glance, the Snappack Live group seemed to be all about Snapchat. And much of it is. But not all.

The group may as well be called SocialPack Live. They embrace all social media platforms, as long as they get results. But the group’s admins have a clear preference for Snapchat and Facebook Live.

As for activity in the Snappack Live Facebook group, it follows similar patterns as other groups reviewed in this post, but with a heavy focus on social media for real estate.

Posts and comments from group members delve into features of different platforms, ways to track ROI on social channels, and best new apps to try.

Further reading

Snappack Live Video Show.The Founding Five of Snappack Live host a Facebook Live video show each week. They’ve had some great guests and conversations on there too, most recently Seth Price.

The group actually started as a mastermind group. They launched an annual conference/event and live-streamed a VERY in-depth group webcast discussing real estate marketing in all its forms.

These 5, and the loyal community they’ve developed in their Facebook group, are big-time movers and shakers in the online real estate world. Be on the lookout and remember the name #SNAPPACK.

Links

Admins & Moderators

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Real Estate Facebook Group: Onion Juice - Ideas For Real Estate Agents.

5. Onion Juice – Ideas For Real Estate Agents

  • Type

    Closed

  • Age

    9 months

  • Members

    618

  • Photos

    68

  • Videos

    26

  • Posts/Day

    3

  • Comments/Post

    7

Description

This group is for those real estate agents who call themselves “Juicers”…simply because they listen to the Onion Juice Podcast, and because they love to do things different, they attract business instead of chasing it, and they believe in being a media company that happens to sell real estate. Let’s ask questions, share our ideas, and help each other build businesses we love!

Tags

Realtor · Real estate · Real estate broker · Podcasts · Mastermind

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Why we like it

If you’ve never heard Neil Mathweg’s Onion Juice podcast, you should go listen.

Right now.

It’s outstanding. It’s simple, clear, and—insider secret: THIS is how you know if business advice has any value—it’s actionable. None of this hypothetical “just publish great content” vaguery. Neil lays out exactly how agents and other RE industry pros can build a brand, a following, and a business. He calls it “attraction marketing.”

The idea is simple: in the long run, you’ll get more business (and better business) if you attract people—entice them to come to you, rather than always chasing after them.

When I first heard Neil’s podcast, I was blown away at how simple his methods are. It just sounded so…. easy. And it really is. So why isn’t everyone doing it? Well, Neil is on a mission to change that.

My favorite example?

He used to publish weekly quizzes on Facebook, called Mathweg Monday Trivia. He’d give away a $25 Starbucks giftcard or gift certificate for another local restaurant (which he could often procure for 50% off) to the first correct respondent.

The simple game exploded his following on Facebook and turned him from just another agent in the second-largest city in Wisconsin to the friendly, fun-loving giver of free coffee and Monday morning entertainment.

His SOI expanded like crazy, and his style of attraction marketing was born.

What’s up with the name though?

Yea, good question.

Neil explains that he wanted to name his podcast after something tangible, and something unique and memorable. A juicebox theme got proposed, and to make the juicebox more unique, Neil and his team filled it not with orange juice, but with “the other OJ,” onion juice.

Further reading

Neil Mathweg Snapchat.Neil is everywhere. In addition to the podcast and social media links provided below, he and his team are also at the helm of their brokerage social profiles—Realty Executives Cooper Spransy—and a real estate coaching brand called Roundbox Coaching.

Like his Snappack Live friends detailed above, Neil is also prolific on Snapchat. Most of his snaps come from inside his car.

That sounds boring. It isn’t.

Links

Admins & Moderators

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Real Estate Facebook Group: Real Estate Rockstar Agents.

6. Real Estate Rockstar Agents

  • Type

    Closed

  • Age

    3 years

  • Members

    6,367

  • Photos

    2,037

  • Videos

    119

  • Posts/Day

    21

  • Comments/Post

    10

Description

We are The Rockstar Real Estate Agents. We share, we brainstorm, and we ask questions.
We inspire and support each other.
We help each other out.
We have fun.
We’re here to help our clients and make lots of money.
PLEASE NOTE: This group is for REAL ESTATE AGENTS only. No commercial postings, listings, property ads, open house posts, or any promotions or solicitations. Not sure if your post belongs here? It probably doesn’t.

Tags

Realtor · Real Estate Agent · Real estate · Keller Williams Realty · RE/MAX

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Why we like it

It’s really active. The average weekday sees 20+ posts. A review of the few dozen most recent posts showed an average of 10-20 comments per post.

This community is totally engaged helping each other with advice, answers, recommendations, even referrals.

Many of the questions revolve around marketing — the best paper to use in tri-fold brochures; most cost-effective CRM for solo agents, etc.

These sorts of discussions are typically full of actionable-yet-personal answers, anecdotes, and ideas. They’re a goldmine for motivated agents looking to make moves! (Get it??)

They police their group feed pretty aggressively. Self-promotion for listings, etc. is not allowed. Post them at your own peril.

The group’s latest addition has been a new focus on agent videos. Group members post videos and receive feedback and reviews from other agents in the group. People helping people! 🙂

Further reading

Borino Expired Plus.

The group is a collection of like-minded realtors, most (all?) of whom subscribe to the Borino method: FSBOs, expireds, and door-knocking.

It’s interesting to watch the communities in different groups interact. Their priorities and methods are very different, but their goals are always the same.

One of the best features of the group is Borino’s Facebook Live videos that happen regularly. The question/answer and discussion in the group is lively and packed with answers, advice, examples, and inspiration.

Links

Admins & Moderators

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Real Estate Facebook Group: Real Estate Bloggers - A Group Designed To Help Promote Helpful RE Content!

7. Real Estate Bloggers

  • Type

    Public

  • Age

    7 months

  • Members

    442

  • Photos

    25

  • Videos

    0

  • Posts/Day

    5

  • Comments/Post

    ~1

Description

Welcome to Real Estate Bloggers! This group is designed to help promote helpful real estate related content.

Other real estate groups on Facebook are full of arguments, discussions on topics that have been discussed 100’s of times in the group in the past, people who continually belittle and bash each other, delete helpful posts for no reason, or a filled with new listings that no one cares about!

This is a group to share articles/content that are written to help buyers, sellers, or other real estate professionals!

Articles with titles like the ones listed below are the types of content that should be shared in this group!
-How to interview a Realtor when selling a home
-Steps to buying your first house
-Top mortgage mistakes made when buying a house
-How to use Pinterest in real estate
-What are the best groups to join on Social Media?

By sharing these types of articles in this group, it allows us all to have some fantastic resources to share with buyers, sellers, and other agents who may need assistance.

This is NOT a group to share your latest and greatest listing, your local market reports / community information, or to ask what the best CRM is for real estate. There are dozens of other Facebook real estate groups where you can find those type of discussions.

There is a ZERO tolerance policy in this group. If you post anything into the group that is not helpful real estate related content, you’ll be given ONE warning. If you post anymore content or discussions that aren’t allowed in the group, you’ll be removed from the group.

Let’s work together to spread the best real estate related content! Discussions related posted articles are highly encouraged!

There are so many brilliant real estate bloggers and this group is where you’ll find the very best ones!

If you find any of the content posted here helpful, be sure to share it to across your social networks!

Tags

Real estate · Blogging · Content marketing · Social media · National Association of Realtors

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Why we like it

This group is dedicated to one thing: SEO.

They are prolific authors and bloggers who invest lots of hours and dollars into publishing for exposure, marketing, and sales.

The group has a few counterparts on Google+, and the same core group of 5-10 power bloggers appear there too. The same goes for Twitter and LinkedIn.

This particular community of real estate bloggers place a premium on the subject matter of each other’s posts. That is—they want you to write about topics that apply to just about everyone.

It makes sense.

The whole point of a blogger group is to pool resources. Each member contributes to the collective pool of real estate blog posts. And each member is free to re-share other members’ posts via social media or their own blog (giving credit to the author, of course).

It creates a ready-made library of relevant real estate blog content. But that library would be useless if everyone only wrote about their own market.

And so they keep it general. They’re big into SEO for real estate—just not local SEO for real estate.

Further reading

How much time do you have?

There’s A LOT to cover. The major players in this circle of real estate bloggers are:

And that just scratches the surface. Follow these agents for a masterclass in real estate blogging. You’ll be glad you did.

Links

Admins & Moderators

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Real Estate Facebook Group: Real Estate Marketing All-Stars.

8. Real Estate Marketing All-Stars

  • Type

    Closed

  • Age

    2 years

  • Members

    2,041

  • Photos

    218

  • Videos

    6

  • Posts/Day

    2

  • Comments/Post

    2

Description

Do you Like the Creative Side of Real Estate Marketing? Are you a Broker or Real Estate Agent?

Me too! Let’s talk about it.

From Content Creation to Call to Action. Copywriting to Inbound Marketing. Landing Pages to Marketing Psychology.

If it is related to Real Estate Marketing we want to talk about it, take it apart, test it, improve it and use it for the betterment of the whole group.

If you have something to talk about and it is related to the creative aspects of real estate marketing, we want to hear it!

~Real Estate Brokers/Agents & Industry Professionals Only~

Hi. My name is Steve Jolly and this is my group. If you SPAM or Cause Trouble here, you get one warning. Ignore the rules and you will get banned.

Check the Files section soon for some great material. Feel free to add files as long as you own the rights to the material.

I encourage you to add your friends in real estate. Please do not use Facebook’s “Add People to the Group” box, because it adds people without getting their permission. Please email them the link to the group page instead where they can request to join themselves.

www.REMAllstars.com

If your FB profile is hidden, or I cannot tell you are an Industry Professional, I will not approve you. If you don’t have a public profile but still want in, you can PM me to let me know why you want to be here.

Tags

Marketing

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Why we like it

The all-stars group has a lot going for it.

It’s right in the sweet spot for size and activity: just over 2k members, posts a few times a day, each post getting a few interactions.

A few is vague, but it’s also comfortable.

No daunting hundred-comment-long threads to tackle or breakneck posting pace to meet.

Just a few thousand like-minded agents sharing ideas and knowledge.

The best part

All-Stars Accountability Challenge.Our favorite quality we’ve observed in the All-Stars group is the accountability factor its admins seem to emphasize.

They take an active role in guiding conversation to stay positive—no small task on the internet!

For example, when discussing everyone’s favorite Z brand…

Which is a better choice for you today?

1. Whine about Zillow and how they are the worst thing ever in real estate.

2. Take a look at this recent ad they ran, see what you can learn from it to help your business.

With bitch sessions all too common in social media these days, it’s refreshing to see a level of professionalism and maturity celebrated like that.

Links

Admins & Moderators

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Real Estate Facebook Group: Inman Coast to Coast.

9. Inman Coast to Coast

  • Type

    Public

  • Age

    4 years

  • Members

    10,267

  • Photos

    1,411

  • Videos

    66

  • Posts/Day

    6

  • Comments/Post

    7

Description

Inman Select members and Connect Attendees can connect here to discuss, debate and define the important issues in real estate. This group is here for you to to openly discuss, rally, learn, ideate, inspire, and BE inspired by others in our industry. Inman Select news and Connect event information will be added here too.

Get smart about real estate with Inman Select: https://www.inman.com/select

All members of this group agree to act in accordance with Inman’s Code of Conduct published here: http://www.inman.com/code-of-conduct. Inman staff reserve the right to enforce it and remove members at any time.

Tags

Technology · Real estate · Real estate broker

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Why we like it

Everybody knows Inman. Everybody loves most of what they do. They’re easily one of the most influential trade publications in the industry.

This group is a great example of the community they’ve been able to build—much harder, and more relevant to social media in 2017 and beyond—than an online publication and conference series.

Inman Coast2Coast Poll.The group has impressive numbers. Right about where you’d expect them to be for a small project within a big company.

Big, but not blow-your-hair-back big.

What to know

Conversations in this group tend to focus on a short list of topics:

  • Inman conferences — buying/selling tickets, etc.
  • Inman News stories — reactions, discussion, debate. Ya know, Facebook stuff.
  • Investing — general market & economy news & discussion
  • Technology — “Hey, anybody tried ___ yet?” questions
  • Bashing on Zillow, Redfin, etc. — Ol’ faithful among those realtor types!

The best part

Inman Coast2Coast: Zillow Instant Recap.What we like best about Inman’s group is that the folks in it are knowledgeable.

Let’s be honest, it’s not that hard to get a real estate license. There are plenty of agents out there who may not be MENSA-eligible.

But Inman’s crowd is a cut above all that.

The discussion here is thorough, well-sourced, generally civil, and always current in the most recent news and developments.

Things roll downhill. Sometimes it takes a while for news or trends to reach some of the smaller groups or publications.

Not with Inman Coast to Coast.

You can rely on them for fast, insightful discussion and shared topics. Highly recommended.

Links

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Real Estate Facebook Group: Raise the Bar in Real Estate.

10. Raise the Bar in Real Estate

  • Type

    Public

  • Age

    5 years

  • Members

    21,072

  • Photos

    829

  • Videos

    18

  • Posts/Day

    6

  • Comments/Post

    12

Description

The purpose of the RTB group is to stimulate conversation and raise awareness about issues that affect the level of professionalism in real estate.

The Group is intentionally and purposefully “Open” because we want as many people as possible – including the general public – to (1) engage in conversations about these topics, and (2) have visibility to the things we talk about, and the manner in which we talk about them.

Tags

Real Estate Trends · Real Estate · Professionalism

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Why we like it

This group is similar to several above, like Lab Coat, Real Closers, and Rockstars. It appears lower on our list because of its topic/purpose:

to stimulate conversation and raise awareness about issues that affect the level of professionalism in real estate.

That’s a fine goal, but it’s not as immediately actionable or useful to agents looking to improve their business.

Raise the Bar Question.There is some good discussion among members, though.

Our digging turned up an average of 12 comments per post, posting 6 times per day.

That’s a solid level of activity of both types.

All in all, this is a pretty solid group. Its advice is slightly less detailed or actionable than the groups listed above, but it’s still worth checking out.

Links

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Real Estate Facebook Group: The Social Agent.

11. The Social Agent

  • Type

    Closed

  • Age

    8 months

  • Members

    4,577

  • Photos

    49

  • Videos

    4

  • Posts/Day

    4

  • Comments/Post

    4

Description

*PLEASE ONLY ADD REAL ESTATE AGENTS TO THIS GROUP*

I created The Social Agent for one purpose. That purpose is to help other Real Estate agents better understand how to use Social Media to their advantage in today’s market through a TRUE 1 on 1 training system. I want every member in this group to share best practices and get answers to their questions so feel free to provide knowledge and assistance for other agents.

The days of door knocking, post cards, cold calls and newspaper ads are gone. In today’s market, if you are not marketing yourself on social media then you are going to get left behind or you already have been.

I aim to teach agents how to set up their social media presence the right way and captain their own lead generation efforts. Not only for branding purposes but MAINLY for lead generation. I am and just like everyone else, fighting to get a piece of the pie. The only difference is, we generate thousands of leads per year on social media alone! More importantly WE KNOW HOW TO CONVERT THEM! My goal is to teach agents my how to run their own marketing and lead gen via social media so they their days of wasteful spending on monthly service companies are a thing of the past.

One thing you will quickly realize in this group is that I will NEVER try and sell you my training. Never have and never will! Since inception I have only trained with agents who were either referred to me or who approached me and asked for information about the training.

We will offer FREE webinars from time to time on a variety of different subjects. Feel free to attend one of those.

I am approached everyday by agents asking me to help them and I do. If you want help please let me know!

*I DO NOT GIVE LEGAL ADVICE* Please consult an attorney for legal advice or opinions.

Rules:

The Rules are simple – PLEASE DO NOT SAY, POST, OR DO ANY OF THESE THINGS IN THE GROUP – Complain, use profanity, advertise, post open houses, post listings, or post any negative stuff.

All posts should be informational or be seeking information or a solution to a general real estate / social media problem or for help with your marketing/lead generation.

Tags

Real estate · Zillow.com · REALTOR · National Association of Realtors · Trulia

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Why we like it

The name of this group was a little misleading for us at first.

We thought it would be a group dedicated to sharing info on how agents can maximize their social media efforts.

And it started that way.

It has grown and adapted since it started in late 2016. Now, it’s a branded business name of William Hegmann for his coaching and lead gen system.

What to know

There are 5,000+ members of William’s group, many of whom seem VERY happy with his system.

But here’s the best part:

The group is not a sales pitch, the way some groups are. In fact, the lead gen system isn’t advertised or promoted in any way.

Instead, The Social Agent group has turned into a collection of THOUSANDS of agents, many of whom just genuinely love the program and constantly rave about it together.

Here’s an example of the Social Agent Facebook advertising methods, discussed in a 60-minute webinar:

I admit that no one on our team sat through all 60 minutes of that webinar, but we skipped around, and there is A LOT of info in there.

No wonder the group has such raving fans!

Links

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Real Estate Facebook Group: Really Bad MLS Photos.

12. Really Bad MLS Photos

  • Type

    Closed

  • Age

    8 years

  • Members

    6,297

  • Photos

    3,341

  • Videos

    2

  • Posts/Day

    5

  • Comments/Post

    6

Description

This site is “chock full” of MLS photos than never should have been published.

It baffles me that an agent lists a $400,000 home and takes the pictures with their cell phone camera. The sellers should fire them for such an egregious act of inferior marketing.

If you can’t do it – hire a professional.

Make the most of your MLS pics: They are probably the most powerful tool you have. Remember that these photos will be syndicated to thousands of web sites once they are uploaded to your MLS system.

A few hints:

– Use the photo to highlight the positives –
– Do not use your CELL PHONE to take a photo.
– Make the bed
– Use a professional
– Turn off the television
– Clear the table
– Close the toilet seat
– Use a professional
– No persons in the photo (including your seller
– No pets
– Garage door closed
– Use a professional
– Don’t take the picture while sitting in your car – it’s way too obvious

Tags

Realtor

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Why we like it

This group might be our favorite. If it were more useful or educational, it would be higher on the list.

But for a laugh, there’s only one way to describe it:

Unbelievable.

We said earlier that—let’s be honest—it’s not that hard to get a real estate license. And some agents may not be MENSA candidates.

This group is where we get to see their best work.

A few gems

Here are some selected beauties taken from the group’s extensive photo album.

Credit where it’s due

The group’s one and only admin, Paul Meleedy, declares proudly at the top of the group:

A long-standing rule that is strictly enforced:

Photos that show an address, MLS number, listing agents’ name, or other identifying information will not be allowed.

We all love the photos, but we do not want to embarrass a seller or their agent.

Smart move, Paul.

Links

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Real Estate Facebook Group: Modern Agent Incubator.

13. Modern Agent Incubator

  • Type

    Closed

  • Age

    1 year

  • Members

    4,634

  • Photos

    218

  • Videos

    7

  • Posts/Day

    1

  • Comments/Post

    15

Description

Let’s get you incubated into Modern Agent Mastery #mam. Take a look at how over 900 students are succeeding with our program!

As Social Media and Technology become more and more important in the Real Estate industry we want to make sure and provide a place for you to come and ask questions.

We want to make sure you are getting actionable advice you can take and apply in your business immediately and that you can get results from that!

So.. ask questions! 🙂

– Please do not come in and spam the group.
– Please do not share your listings in this group.
– Please do not talk crap about other people or companies.
– Provide value and engage in conversation.

Enjoy and introduce yourself!

Tags

Real estate broker · Marketing · Social media · Realtor · Real estate

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Why we like it

Like Agent Leads Quickstart below, this group is basically just a sales pitch.

Full of examples of results.

Full of testimonials.

Full of promises.

We have no experience and therefore pass no judgement on how well those promises are fulfilled.

The testimonials sure make it sound good, though.

We would love to hear from someone who has been a part of Modern Agent Mastery (the business behind Modern Agent Incubator) and what you thought of it.

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Real Estate Facebook Group: Real Estate Success Principles.

14. Real Estate Success Principles

  • Type

    Closed

  • Age

    5 years

  • Members

    17,101

  • Photos

    344

  • Videos

    8

  • Posts/Day

    3

  • Comments/Post

    ~1

Description

Real Estate Survival Group – Hosted by Ben Kinney & Chad Hyams

The Real Estate Success Principles:

1. Say the right things
2. Say it enough times
3. Have enough people to say it too!
4. Have other people do it for you.
5. Commit to finding talent.

A place to share ideas, strategies, scripts, and systems that the top agents in the US and Canada use to sell more properties. Learn some of the systems included in the IMSD program (internet Marketing Specialist Designation) that was created to help agents dominate online.

Tags

Real estate broker · Real estate · National Association of Realtors

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Why we like it

The principles themselves are listed in the group’s description. The discussion of those principles is somewhat lacking in this group.

17,000+ members and barely one post per day. This group could be just as active and awesome as the top few above, but it’s not.

Then there’s this.

I clicked on a link in a comment from 6 days ago, and I got this warning message from Facebook:

Success Principles Spam Link.

Everybody falls victim to spam once in a while, but it’s been there for 6 days and no one reported it or removed it.

That’s a bad sign for the group as a whole.

We don’t recommend this group.

Links

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Real Estate Facebook Group: Agent Leads Quickstart.

15. Agent Leads Quickstart

  • Type

    Closed

  • Age

    1 year

  • Members

    2,609

  • Photos

    85

  • Videos

    60

  • Posts/Day

    2

  • Comments/Post

    ~1

Description

Welcome To The AgentLeads.co Private Group for Real Estate Agents! As you enter:

– Post your top two biggest struggles in your real estate business
– Share success stories!!
– Keep in mind this is not a place to solicit, but to get feedback on real estate marketing and sales strategies that can change your business.

Again, welcome!!

Tags

(none)

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What to know

This group is almost entirely a sales effort for the AgentLeads.co brand.

Posts are dominated by a single admin, ostensibly showing social proof-type screenshots and examples of well their training system works.

But like some other groups on this list, it feels very megaphoney.

Quickstart: Buffer Timestamps.And in this case, it’s even a little….robotic.

That is—everything that this admin posts gets published by Buffer.

Nothing wrong with Buffer per sé—we use it too—but in a group, it feels too impersonal.

Every post happens precisely at 6:22am, 11:56am, or 9:50pm.

And surprise, surprise… no one interacts with a robot megaphone. Posts in this group get almost no likes or comments.

Overall, this group isn’t great. It could be, but it feels too salesy and forced right now.

Links

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Real Estate Facebook Group: Real Estate Agents and Friends Networking Group.

16. Real Estate Agents & Friends Networking

  • Type

    Closed

  • Age

    7 years

  • Members

    22,826

  • Photos

    12,947

  • Videos

    111

  • Posts/Day

    20

  • Comments/Post

    <1

Description

PLEASE READ RULES BEFORE POSTING!
✪ Send Friend Request to Group Admin Kory Simmons Before Posting
http://www.facebook.com/kory.a.simmons
✪ Post Your Business Information
✪ Please Limit One Post Per day!

Comments or concerns about this group contact group admin at http://www.facebook.com/kory.a.simmons

Thank You,
Kory Simmons

Appraisers, Banks, Commercial Real Estate, Escrow Agents, Foreclosure Specialist, Home Buyers, Home Inspectors, Home Sellers, Home Service Companies, Lenders, Mortgage Brokers, New Home Builders, Realtors®, Real Estate Agents, Real Estate Attorneys, REO, Residential Real Estate, Shot Sale Specialist, Termite Inspections, Title Companies, Real Estate Marketing, Remodeling, Heating and Air Conditioning Companies, Handyman Service, Garage Door and Opener Repair and Installation etc…

Tags

Home repair · Networking · Real estate

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Why we only kinda like it

This group has potential, but it has some work to do.

Post frequency is fairly high (20/day) but post interaction rates are very low (>1/post). Those two factors combine to one description:

The megaphone effect.

It seems that this group’s 22,000+ members treat the group like it’s their own megaphone—they just shout into it but never really listen or respond when other people shout.

It it has the kiss of death: agents post listings.

Eye Roll Gif.

So, all in all, this group isn’t great.

It does have the occasional question-and-answer dialog, but it’s rare and that one pro does not outweigh the cons.

Links

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Real Estate Facebook Group: Facebook's Ultimate Real Estate Mastermind.

17. Facebook’s Ultimate Real Estate Mastermind

  • Type

    Public

  • Age

    7 years

  • Members

    22,780

  • Photos

    15,659

  • Videos

    208

  • Posts/Day

    38

  • Comments/Post

    <1

Description

Welcome to Facebook’s Ultimate Real Estate Mastermind group.

We are pleased to have you join.

We intend to gather as many professional entrepreneurs as possible who are actively involved in real estate, regardless of your experience, whether you have been a broker for 30 years, a top agent, a multi millionaire investor or even a student who is willing to learn the ropes.

This group exists to allow Real Estate Professionals to discuss how Facebook can help them sell more homes this year.

1. Click on “Invite People to Join”.

2. Select all your Friends that may be interested in participating on this group, let’s keep our group focused on offering value to our members.

3. Click on “Send invitation”.

4. Participate by uploading your questions; post your opinions and messages.

We welcome you all.

The focus of this group is to network with like minded people, to build new business ventures and partnerships, to create new opportunity and to share your most valuable resources, ideas and experience to help each other create wealth through the incredible vehicle of real estate.

Feel free to post your favorite websites and real estate related business opportunities on our wall but please do not abuse this priviledge.

We encourage participation and the start of many discussions, post any real estate related photos, links and videos if you wish and get to know other people in this group. There will be many masters that we can all learn from and who are eager to share their wisdom.

If you have a special resource, idea or business opportunity that you would like to share with the whole group you may message me personally and if we like it we will consider messaging it to the whole group.

Feel free your invite your friends who would appreciate this kind of group as well.

Once again, thank you for joining us and we look forward to networking with you.
GROUP TYPE

Tags

(none)

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Analysis

This group’s name is almost a misnomer nowadays. It’s not the ultimate part. It’s the mastermind part.

The real estate industry throws around the term “mastermind” more than any other I’ve ever come across. I’m still not sure why.

Essentially a mastermind, in this context, is a group of like-minded professionals who join together for their collective betterment, not through business transactions like referrals, but through touchy-feely things like motivation, guidance, and accountability.

Anyone can be in a mastermind group with anyone else, but the group is intended to be intimate—which usually means small.

So, back to Facebook’s Ultimate Real Estate Mastermind group:

It’s huge.

It has 23,000+ members. Ordinarily, we’d probably consider that a good thing. But in this case, it’s a weakness.

Further reading

Facebook's Ultimate Mastermind Post.None, really.

This group is ostensibly about discussion and learning. Their description has a paragraph about it:

We encourage participation and the start of many discussions, post any real estate related photos, links and videos if you wish and get to know other people in this group. There will be many masters that we can all learn from and who are eager to share their wisdom.

None of that happens.

The group is 7 years old, so maybe in the early days that description was accurate.

But in 2017+ that couldn’t be further from the truth.

This group is now a Buy and Sell group, and that’s the only type of post to be shared there anymore.

When is broad too broad?

23,000 members is not a problem unto itself. The problem comes from where in the world these authors live, and what they’re selling.

This is a real estate buy and sell group, after all.

And yes, people are posting listings in the group in an effort to sell them.

At time of writing, the locations advertised in these listing posts were:

  • Brooklyn, NY
  • Carlsbad, CA
  • Cape Coral, FL
  • Denver, CO
  • Vidyaranya, India
  • Bayahíbe, Dominican Republic
  • Huay Yai, Thailand

Those locations are fine. But posting listings for land or property there seems like a waste.

Links

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Real Estate Facebook Group: iHomefinder IDX Power Users.

18. iHomefinder IDX Power Users

  • Type

    Closed

  • Age

    1 year

  • Members

    154

  • Photos

    9

  • Videos

    0

  • Posts/Day

    0

  • Comments/Post

    4

Description

This is a forum for iHomefinder IDX users to share their success, and strategies.

#digitalmarketing #iHomefinder #real-estate

Tags

Real estate

Show full descriptionHide description

Analysis

If this group is a form—as their description claims—for iHomefinder IDX users to share their success, and strategies, then you can understand why there are only ~160 members.

In the grand scheme of things, very few people care about the iHomefinder engine running their website’s listings section.

They just want it to work.

You have to be somewhat technical/nerdy to truly appreciate what gets talked about in this group, sporadically as it does.

Generally speaking, this group isn’t for everyone. Not worth it for most agents.

Links

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Real Estate Facebook Group: People interested in Buying, Selling, or Investing in Real Estate!

19. People interested in Buying, Selling, or Investing in Real Estate!

  • Type

    Public

  • Age

    10 years

  • Members

    279

  • Photos

    64

  • Videos

    0

  • Posts/Day

    0

  • Comments/Post

    <1

Description

As a licensed real estate professional, I enjoy helping people realize their dreams and invest in their future.

I assist individuals with purchasing or marketing their homes in the Metro-Atlanta area.

I consult with businesses to acquire land, commercial, or industrial property.

If their is anyone in need of real estate assistance or questions, feel free to drop a note.

Peace and Blessings!!

Tags

(none)

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Why we like it

We don’t. This group sucks. Don’t join it.

Links

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Real Estate Facebook Group: Rate My Real Estate Marketing.

BONUS: Rate My Real Estate Marketing

  • Type

    Closed

  • Age

    6 months

  • Members

    58

  • Photos

    4

  • Videos

    0

  • Posts/Day

    1

  • Comments/Post

    ~1

Description

Welcome to Rate My Real Estate Marketing!

This group will help you strengthen and grow your real estate marketing content.

Discussions on articles/submissions are highly encouraged! That’s the whole point!

—-
WHO is this group for?

This group is for real estate agents & real estate marketers.

—-
WHAT should I post here?

• Blog posts
• Content marketing
• Photography
• Videos
• Other Real Estate Marketing material

—-
WHAT should I expect?

Your posts will be reviewed, critiqued, and praised by other real estate/marketing professionals.

—-
WHY does this group exist?

Other real estate groups on Facebook are full of general or national-focused content only. Those groups serve a purpose, but they’re missing out on local content.

This is a group to share articles/content that are written to help buyers, sellers, or other real estate professionals!

We allow local and general content: it doesn’t matter what you’re promoting. This group is all about HOW you’re promoting.

—-
EXAMPLES of what to post here

• When is the best time to buy in Boston?
• Appraising Disney Castles: A Case Study
• Best-Value 4BR Homes in Tuscaloosa
• How to use Pinterest in Real Estate
• Facebook Live & Open Houses: Yay or Nay?

—-
What NOT to post here

• Standard listings. Unique/custom ones are ok
• Actual promotions. We’re not your audience, we’re your colleagues.

There are dozens of other Facebook real estate groups where you can find those type of discussions.

—-
We have a ZERO tolerance policy. If you post anything into the group that is not helpful real estate related content, you’ll be given ONE warning. You’ll be removed from the group on your second violation.

If you find any of the content posted here helpful, be sure to share it to across your social networks!


This group was inspired by (and kinda sprang up from) Real Estate Bloggers, run by Kyle Hiscock — https://www.facebook.com/groups/realestatebloggers/

Tags

Real estate · Marketing · Blogging · Content marketing · Search engine optimization

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Why we like it

Well, first and foremost, we started it. So we like it for that reason.

Buy why else do we like it?

It’s intended to fill what we see as a gap in the real estate marketing space…

Local market advice.

Rate My Marketing Example.Obviously we can’t be experts in every market, but we don’t have to be.

  1. The group members will do that better than we ever could
  2. We don’t need to be experts in your area to help you sell there

Most marketing or RE business groups that we studied had a no local policy. To us, that feels like a missed opportunity.

Join the group!

Why no local is a mistake

Here’s what we said about it in the group description:

Other real estate groups on Facebook are full of general or national-focused content only. Those groups serve a purpose, but they’re missing out on local content.

This is a group to share articles/content that are written to help buyers, sellers, or other real estate professionals!

We allow local and general content: it doesn’t matter what you’re promoting. This group is all about HOW you’re promoting.

Like so many of the groups mentioned above, this is a people helping people sort of place.

^ This video is an actual piece of real estate marketing posted by a group member. You’ll have to join the group to see what we said about it.

Further reading

Think of this group as Step 2 of your real estate marketing improvement process.

Step 1: Go to Lab Coat and Easy Agent Pro and ask questions like “Hey, what kind of ad should I run to grow business among retirees in Utah?”

Step 2: Come back to Rate My Marketing and ask questions like “Hey, here’s the ad I just set up. What would you change?”

We’ll help you review the work you’ve already done and offer constructive criticism to help improve it.

Come join us!

Join the group!

Links

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Who did we miss?

Did we miss any? We almost missed Lori Ballen’s Get More Leads, until our good friend Courtney at Happy Turtle Marketing tipped us off.

That would have been a major oversight. Lori and the Ballen team are… well, I’ll quote Courtney:

[Lori Ballen] is pretty much the market leader for SEO for Real estate agents and provides a TON of free education and content to help the agents DIY.

100% right. Thanks for pointing us toward the Ballen group, Courtney. And our thanks to Lori & the Ballen team for doing it all!

Only problem is—we haven’t been approved to join Lori’s group yet! We’ll add it to our list asap after we join the group and collect the data.

Download PDF.

Where should we send your PDF?

Free Guide: meet the 20 best Real Estate groups on Facebook and see which communities are right for your business!

 

A word on our methods

  • Age

    To find the age of each group, we looked at the group’s admins. If the founder of the group is still an admin, the date on which they started the group is listed there.

    If the founder is no longer an admin, our method was less precise. We took the earliest join date from the remaining admins, and compared it to the earliest photos/videos posted to find the earliest likely date.

  • Members

    Collected directly from the group’s sidebar. No calculation necessary. Totals listed in this post include all admins and moderators.

  • Photos

    This took a lot of scrolling. We visited the Photos tab for each group and scrolled down until we hit the bottom of the page. Facebook then automatically loads the next 100 photos.

    We repeated that scrolling/loading pattern until Facebook stopped loading more. We compared the date of the earliest photo to the group’s start date to be sure they were close.

    We then counted in sets of 100 to calculate the number of photos in the group by reading the page’s HTML source code.

    To be sure we read accurate HTML that included all the dynamically-loaded photos (not the default, initial page source), we used the Web Inspector on Google Chrome browser to export the HTML generated to display all the photos.

    We identified the HTML tag used to embed each photo, and used a text editor called Coda2 to count instances of that HTML tag.

    The longest part of this process is the scrolling.

  • Videos

    Same as photos, described above.

  • Posts/Day

    We scrolled back through each group’s history for a minimum of 30 days. It’s harder than you think, since Facebook doesn’t always show posts in date order.

    We counted the number of posts and divided by the number of days we counted.

    If you know anything about statistical modelling, you’ll know that this method has some pretty obvious potential flaws, but it was the best we could do without access to a historical data API from Facebook.

  • Comments/post

    Same method as Posts/Day, described above, with one notable exception: we did not count comment replies.

    This hurts the integrity of our data a little.

    But.

    When comment counts reach a certain threshold (in the 4+ range), Facebook collapses them and shows only the 2 most recent.

    When they do that, they also show the total comment count as a link: Facebook: View 15 More Comments.

    Those “15 more” totals do include comment replies.

    Therefore the only cases where we may have miscalculated comment counts are posts with less than 3 or 4 top-level comments that each may have any number of replies.

 

Take it with you!

Want to show this writeup around the office, or print it out—for all you paper-types? Here’s how.

Click the giant graphic below to download your copy of this post as a PDF.

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