Mxt Media
by TJ Kelly 
Let’s face it. Most real estate websites are terrible. Like, really bad.
It’s nobody’s fault. Agents don’t have time (and most don’t have the resources) to design and develop a custom, professional real estate website.
The overwhelming majority of real estate websites run on a done-for-you solution like KW’s Placester partnership or any of the other systems licensed by the big franchises.
Those licensed systems get the job done, but they kinda suck. One-size-fits-all doesn’t work in real estate, especially on the web.
So we set out to find 100 examples of great real estate agent, broker, or team websites. We personally reviewed every site listed in this post and we ranked them according to several factors.
Table of Contents
- Why we made this list
- The list: 101 best sites
- Bonus: #101
- Takeaways & lessons learned
- Our methods & tools
- Download the list
Why we made this list
None of the sites on our list look like this.
We had to. There are too many bad real estate websites out there.
With this list, we hope to demonstrate to real estate agents and brokers—and their technology providers—that R.E. websites can be beautiful.
Real estate can be boring. And we all know how the kind of reputation it has. But that doesn’t mean we can’t put out great digital marketing.
Branding, advertising, and digital experiences can go a long way toward growing your business within your market, and improving the whole industry by extension.
So we made this list with 3 goals in mind:
- Celebrate people who did great work
- Showcase the great work they did
- Inspire more people to do great work
The list — 101 best Real Estate websites
Without further ado, here’s our list of the 101 best real estate websites listed from 100 down to 1, with screenshot(s), SEO details, and brief description of each.
We contacted someone at every last one of these companies to tell them they’re on our list. Most were very happy to be included.
Make sure you check out the Takeaways section at the bottom of this post to see what lessons we learned by studying these 101 websites.
Enjoy!
Show #81-100
101) remax.co.uk
Re/Max United Kingdom (Re/Max), London, UK | Agents: Multiple
Domain Rating
50
Backlinks
1,730,000
Referring Domains
605
CMS
None / PHP
Developer
Unknown
Not afraid to break the mould of conventional realtor websites, RE/MAX has focused on a website that has fewer photos and more icons in their corporate colors.
It’s easy for any multinational corporation to throw some resources at a campaign and quickly outpace the single agents in the market.
But RE/MAX still deserves credit.
Plenty of corporate and/or expensive websites still suck! This one does not. Especially with the original iconography.
Nice work, RE/MAX UK staff!
100) jamakelaardij.nl
Ja!, Amsterdam, Netherlands | Agents: Multiple
Domain Rating
39
Backlinks
1,860
Referring Domains
72
CMS
WordPress
Developer
Unknown
A realtor riding a bike in a suit with a sold sign? That’s different, memorable and fun. Congrats on not following conventions of the industry!
Disclaimer: bike riding is—I think?—much more common in the Netherlands than here in the US. So maybe this isn’t quite as unconventional as it seems?
We’re really not sure.
In any case, this site is strong on branding. The yellow box signs are unmistakable!
99) tkrei.com
Turnkey Real Estate, Tacoma, WA | Agents: Multiple
Domain Rating
34
Backlinks
69
Referring Domains
25
CMS
WordPress
Developer
Unknown
Grow with us. Nice image, nice slogan. Simple, memorable and emotionally-charged.
98) bialkinrealty.com
Bialkin Realty, Santa Rosa, CA | Agents: Robert and Sierra Bialkin
Domain Rating
43
Backlinks
304
Referring Domains
67
CMS
WordPress
Developer
Unknown
Bahahahaha! Love the sense of humor. Way to bring some personality to your real estate website!
97) onevalleyrealty.com
One Valley Realty, Allentown, PA | Agents: Multiple
Domain Rating
39
Backlinks
249
Referring Domains
19
CMS
WordPress
Developer
Nice picture and slogan One Valley. The rest of your website is crisp, concise and clean. Great work!
96) halifaxrealestateblog.ca
Jeremiah Wallace, Halifax, NS | Agents: Jeremiah Wallace
Domain Rating
30
Backlinks
606
Referring Domains
28
CMS
Weebly
Developer
Nice branding Jeremiah. A stat and rant-driven weekly blog on the market. Prospects can come back weekly to see market stats and your take on what is going on in the market.
95) aaroe.com
John Aaroe Group, Beverly Hills, CA | Agents: Multiple
Domain Rating
54
Backlinks
50,500
Referring Domains
1,140
CMS
None / Ruby on Rails
Developer
Unknown
We really liked how inviting it was to check out their blog and social channels.
94) corcoran.com
Corcoran Group, New York, NY | Agents: Multiple
Domain Rating
60
Backlinks
2,040,000
Referring Domains
3,560
CMS
None / IIS
Developer
Unknown
Sorry Barbara – we love you, but we are not featuring your site because of aesthetics…but we love your sliding “what’s your price range” tool!
93) northwood.com
Northwood Realty Services, Wexford, PA | Agents: Multiple
Domain Rating
50
Backlinks
21,800
Referring Domains
544
CMS
Other / Unknown
Developer
Unknown
Official realtor of the Pittsburgh Penguins. How could we leave them off the list with a picture like this?
92) shupilov
Group Elite Canada, Montreal, QC | Agents: Multiple
Domain Rating
43
Backlinks
198
Referring Domains
64
CMS
Imperia
Developer
Unknown
Fun color scheme. Of all the sites we reviewed this was the only one to offer workshops! They also had free eBooks. Nice thinking outside of the box.
91) katiasamson.com
Group Elite Canada, Montreal, QC | Agents: Katia Samson
Domain Rating
34
Backlinks
39
Referring Domains
16
CMS
Imperia
Developer
Unknown
Like a well staged listing, we enjoyed our tour of Katia’s website. She was also clear on her website that she does staging…good to know.
90) smithandassociates.com
Smith & Associates, St. Petersburg, FL | Agents: Multiple
Domain Rating
50
Backlinks
13,400
Referring Domains
530
CMS
Other / Unknown
Developer
Unknown
Nice move, Smith. You caught our attention with your tag line. Now it’s your move (I’m not sure what I meant by that).
89) thenextrealty.com
Next Step Realty, New York, NY | Agents: Multiple
Domain Rating
45
Backlinks
1,290
Referring Domains
202
CMS
WordPress
Developer
Unknown
There are no pictures of real estate on the home page – The Next Step focuses on client video testimonials and they highlight their customer satisfaction rating of 90%. Great use of social proof!
88) amherstmadisonlegacy.com
Amherst Madison Legacy, Boise, ID | Agents: Multiple
Domain Rating
42
Backlinks
415
Referring Domains
83
CMS
WordPress
Developer
A fast moving slide show draws you in with punchy calls to action. Like this one…
87) kwboise.com
Keller Williams, Boise, ID | Agents: Multiple
Domain Rating
45
Backlinks
55,500
Referring Domains
90
CMS
Other / Unknown
Developer
In an unconventional move, all the photos are in black and white. Very artistic. But they turn to color once you put your mouse over them. Nice touch!
86) stlouishome.com
Redkey Realty, St. Louis, MO | Agents: Anne Dunajcik
Domain Rating
36
Backlinks
1,120
Referring Domains
134
CMS
WordPress
Developer
Unknown
Anne is not afraid to have some fun on her website, for example – this custom map was pretty cool. We noticed the reference from Albert Pujols too!
85) bancwise.com
Bancwise Realty, Lincoln, NE | Agents: Multiple
Domain Rating
40
Backlinks
471
Referring Domains
63
CMS
None / IIS
Developer
Bancwise made the list it took just 7 words for us to know exactly where Bancwise stands in the market.
84) cityhomecollective.com
City Home Collective, Salt Lake City, UT | Agents: Multiple
Domain Rating
51
Backlinks
8,370
Referring Domains
755
CMS
Other / Unknown
Developer
Unknown
Very contemporary. Nice use of soft colors and the social media buttons were the best of all the sites we evaluated.
83) winkworth.co.uk
Winkworth, Islington, UK | Agents: Multiple
Domain Rating
51
Backlinks
913,000
Referring Domains
1,290
CMS
None / Ruby on Rails
Developer
Very professional site, Winkworth. Interesting home page image – customers browsing listings outside of your store front.
82) donnaboruck.com
Re/Max Hallmark Realty (Re/Max), Ottawa, ON | Agents: Donna Boruck
Domain Rating
43
Backlinks
178
Referring Domains
38
CMS
Private Systems Network
Developer
Donna also had a cool map, but we give her props here because she had the most obvious call to action – Contact Donna!
Jump: Intro · The List · Bonus · Takeaways · Methods · Download
Show #61-80
81) mattrichling.com
Re/Max Hallmark Realty (Re/Max), Ottawa, ON | Agents: Matt Richling
Domain Rating
41
Backlinks
888
Referring Domains
50
CMS
Squarespace
Developer
Unknown
Matt – thanks for having a personality. Your quote from your mom brought a smile to our faces.
80) calljoshroy.com
Roy Group, Wichita, KS | Agents: Josh Roy
Domain Rating
17
Backlinks
24
Referring Domains
14
CMS
WordPress
Developer
Unknown
This was too interesting to leave out. When you land on the page it automatically loads a video endorsement from real estate power house and Shark Tank celebrity Barbara Corcoran. Well played, sir.
79) accentrealtors.com
Accent Realtors, Tulsa, OK | Agents: Paul Wheeler
Domain Rating
37
Backlinks
1,080
Referring Domains
66
CMS
Other / Unknown
Developer
A clean site with very distinct sections, it doesn’t hit you over the head with listings on the home page, and hits with emotional impact with this pic. Cute kids.
78) livingroomre.com
Living Room Realty, Portland, OR | Agents: Multiple
Domain Rating
50
Backlinks
15,900
Referring Domains
518
CMS
WordPress
Developer
Unknown
Finally a realtor website without stock photos (are so it seemed!). “Where’s your living room?” is such catchy slogan and the photography appeals to average, every day people. Nice work.
77) scottward.me
East Bay Real Estate, Berkeley, CA | Agents: Scott Ward
Domain Rating
40
Backlinks
34
Referring Domains
24
CMS
WordPress
Developer
Unknown
Scott – you are on the list for your creative explainer videos. Not just one, but two – one for buyers and one for sellers. Interesting concepts.
76) nebraskarealty.com
Nebraska Realty, Omaha, NE | Agents: Multiple
Domain Rating
50
Backlinks
34,600
Referring Domains
370
CMS
Amazon
Developer
Unknown
Nice job on the unique slogan – very memorable, and I have to say I did not anticipate seeing a lawn mower during this research. The rotating realtors in the top corner was also a unique touch.
75) annakintown.com
Keller Williams in Town, Atlanta, GA | Agents: Anna Kilinski
Domain Rating
39
Backlinks
140
Referring Domains
22
CMS
Fastly Hosted
Developer
Very nice site Anna. This was the part of the home page that jumped out – displaying how easy it is to search your site from any device.
74) beckymorris.com
Beacham & Company, Atlanta, GA | Agents: Becky Morris
Domain Rating
40
Backlinks
911
Referring Domains
206
CMS
WordPress
Developer
Becky – your picture that shows up in our browser tab? Show stopper! Love it!
73) arizonabest.com
Arizona Best Real Estate, Phoenix, AZ | Agents: David MacIntyre
Domain Rating
44
Backlinks
1,580
Referring Domains
106
CMS
WordPress
Developer
Someone was going to make the list with a beautiful golf course shot. Nice touch on also using a photo for the Live Chat that we have not seen (everyone seems to use the exact same pic).
72) drewgilmorehomes.com
Drew Gilmore, Kansas City, MO | Agents: Drew Gilmore
Domain Rating
38
Backlinks
8
Referring Domains
5
CMS
Squarespace
Developer
Unknown
Drew Gilmore is a different kind of thinker. A clean, crisp, website and so is his other site – www.7dayhometour.com – where sellers sign up for…7 days.
71) kristisoligoteam.com
Reece Nichols Real Estate, Kansas City, MO | Agents: Kristi Soligo
Domain Rating
35
Backlinks
125
Referring Domains
5
CMS
Wix
Developer
Unknown
Just when we were getting sick of reviewing realtor websites, along comes Kristi Soligo. What a fresh of breath air – very unique design.
70) sandipressley.com
Sandi Pressley, Albuquerque, NM | Agents: Sandi Pressley
Domain Rating
39
Backlinks
172
Referring Domains
37
CMS
Adobe CQ
Developer
One statement says it all <insert mic drop>.
69) allmetrodchomes.com
Century 21, Washington, DC | Agents: Rob Carter
Domain Rating
0
Backlinks
0
Referring Domains
0
CMS
WordPress
Developer
Unknown
Ok, Rob Carter…we say your pic on the top right, so we just had to click the arrow. Down drops a spot for us to contact you. Nice touch. Welcome to the list.
68) maureenseguin.com
Century 21, Vancouver, BC | Agents: Maureen Seguin
Domain Rating
40
Backlinks
647
Referring Domains
19
CMS
WordPress
Developer
This one made us stop. “Personal Real Estate Corporation”. We had never seen those 4 words in that combination before. Great personal branding Maureen. Your home page made us feel calm, and you introduced yourself to us instead of flashing any real estate. It stood out. Bravo!
67) ruthanddavid.com
Re/Max, Vancouver, BC | Agents: Multiple
Domain Rating
45
Backlinks
2,180
Referring Domains
282
CMS
WordPress
Developer
A great looking site, worthy of being on the list, but the clincher was the commitment to a podcast that you post on your blog. Keep up the great work!
66) millermillerrealestate.com
Coldwell Banker, Naperville, IL | Agents: Ryan and Sarah Miller
Domain Rating
39
Backlinks
1,890
Referring Domains
338
CMS
Other / Unknown
Developer
Unknown
A compelling slide show “above the fold” and 3 separate videos of featured listings on the home page. Very professional and engaging.
65) michellekimsf.com
Michelle Kim Real Estate Group, San Francisco, CA | Agents: Michelle Kim
Domain Rating
30
Backlinks
16
Referring Domains
6
CMS
WordPress
Developer
Unknown
Michelle – you get it. Great story telling. Thanks for telling us about you in your video. Great work.
64) bonniespindler.com
Bonnie Spindler, San Francisco, CA | Agents: Bonnie Spindler
Domain Rating
39
Backlinks
38
Referring Domains
18
CMS
WordPress
Developer
Unknown
Bonnie Spindler, you are not afraid to niche it down and call yourself the Victorian Specialist. And we are not afraid of putting you on our list.
63) melissatucci.com
Coldwell Banker, San Diego, CA | Agents: Multiple
Domain Rating
41
Backlinks
292
Referring Domains
24
CMS
WordPress
Developer
Unknown
Official broker for the Padres? Sweet! You’re on the list! Nice shot of the stadium.
62) allandomb.com
Allan Domb Real Estate, Philadelphia, PA | Agents: Multiple
Domain Rating
45
Backlinks
6,090
Referring Domains
113
CMS
Real Estate Webmasters
Developer
Ok, how cool is this? Put your mouse of the drone pic and see where options for sale exist? Well done Allan Domb. Well done.
Jump: Intro · The List · Bonus · Takeaways · Methods · Download
Show #41-60
61) houstonproperties.com
Keller Williams, Houston, TX | Agents: Paige Martin
Domain Rating
53
Backlinks
52,700
Referring Domains
699
CMS
WordPress
Developer
Unknown
Packed with information, Paige’s home page has it all. You cannot to any real estate search in Houston without Paige being everywhere.
60) norhillrealty.com
Norhill Realty, Houston, TX | Agents: Multiple
Domain Rating
38
Backlinks
98
Referring Domains
32
CMS
WordPress
Developer
Unknown
So this is not your average looking real estate home page. Kudos to Norhill for just being different.
59) miamirealestateguy.com
West Side Estate Agency, Miami, FL | Agents: Stavros Mitchelides
Domain Rating
39
Backlinks
415
Referring Domains
146
CMS
WordPress
Developer
Clean and uncluttered, Stavros does a good job of featuring himself well on the page, and has a very robust blog.
58) carswellandpartners.com
Ernie Carswell and Partners, Beverly Hills, CA | Agents: Ernie Carswell
Domain Rating
36
Backlinks
130
Referring Domains
54
CMS
WordPress
Developer
Unknown
A smart blog design allows you to scan through an array of house and neighborhood related topics. Great photography as well.
57) a-krealestate.com
AK Real Estate, Washington, DC | Agents: Multiple
Domain Rating
42
Backlinks
14,600
Referring Domains
61
CMS
WordPress
Developer
Unknown
A great looking site AND you have blogged since 2011? Keep up the great work!
56) stevencohenteam.com
Keller Williams, Boston, MA | Agents: Steven Cohen
Domain Rating
41
Backlinks
150
Referring Domains
46
CMS
Other / Unknown
Developer
Clean, simple, to the point and the only site we reviewed that allowed you to translate into four other languages. Somebody did his homework on his target market!
55) northofbostonrealestate.com
Re/Max Leading Edge (Re/Max), Boston, MA | Agents: Sven Anderson
Domain Rating
43
Backlinks
480
Referring Domains
66
CMS
WordPress
Developer
Artifakt
Smart content marketing, with guides to schools and niche answers to geographic questions, like the top 5 water parks around Boston.
54) theintegrityteam.com
Re/Max Defined (Re/Max), Multiple | Agents: Multiple
Domain Rating
39
Backlinks
100
Referring Domains
16
CMS
WordPress
Developer
Smart. Not many real estate websites actually have the team photo IN A HOUSE! It makes you feel like they all showed up to your open house 🙂
53) ericareddy.com
Royal LePage Signature Realty (Royal LePage), Toronto, ON | Agents: Erica Reddy
Domain Rating
38
Backlinks
7
Referring Domains
3
CMS
WordPress
Developer
What stood out on this site was Erica’s comparison of performance metrics for the average agent in Toronto, and compared it to her team’s performance. Nicely done, Erica!
52) moving2madrid.com
Moving to Madrid, Madrid, Spain | Agents: Multiple
Domain Rating
42
Backlinks
777
Referring Domains
186
CMS
WordPress
Developer
Unknown
Outstanding contrast on the calls to action – either call them or book a free consultation. The site is clean, well designed and professional. Nice messaging too – they are your personal property shopper.
51) binabgroup.com
Binab Group - Engel and Volkers (Engel and Volkers), Victoria, BC | Agents: Multiple
Domain Rating
35
Backlinks
10,900
Referring Domains
34
CMS
WordPress
Developer
Unknown
Photography is important folks. Here is a site that shows how it’s done. Check out the headlights on this photo and a tempting call to action.
50) yvonnemauro.kuperrealty.com
Kuper Sotheby's International (Sotheby's International), San Antonio, TX | Agents: Yvonne Mauro
Domain Rating
52
Backlinks
159
Referring Domains
37
CMS
Other / Unknown
Developer
Unknown
Holy story telling! What a well designed short film to introduce yourself. Personal branding at its best!
49) platinumhomesales.com
The Platinum Group, Colorado Springs, CO | Agents: Multiple
Domain Rating
46
Backlinks
3,320
Referring Domains
164
CMS
Other / Unknown
Developer
Unknown
Outstanding use of video! You know your market – you are not selling houses. You are selling Colorado Springs. Your Economic Development Office should be using your video!
48) marlonpradana.com
Oakwyn Realty Ltd., Vancouver, BC | Agents: Marlon Pradana
Domain Rating
27
Backlinks
11
Referring Domains
4
CMS
Other / Unknown
Developer
A minimalist approach. It’s like his site is an art gallery. Check it out.
47) davidanthonie.com
Berkshire Hathaway, Los Angeles, CA | Agents: David Anthonie
Domain Rating
37
Backlinks
95
Referring Domains
25
CMS
WordPress
Developer
David – your video selfie that takes over the page definitely increased our dwell time. We were waiting to see what happens next! Great job on taking us through houses in a fast paced way. We feel like we got to you know in a short period of time.
46) homesinsantabarbara.com
Calcagno & Hamilton, Santa Barbara, CA | Agents: Multiple
Domain Rating
40
Backlinks
439
Referring Domains
73
CMS
Squarespace
Developer
Unknown
You had us on the drone footage!
45) thejills.com
Coldwell Banker, Miami, FL | Agents: The Jills
Domain Rating
50
Backlinks
12,300
Referring Domains
576
CMS
Internap / Resi
Developer
The video gallery is like watching a reality TV show. I love the “Jills” brand – twice the selling power.
44) garyhennesrealtors.com
Gary Hennes Realtors, Miami, FL | Agents: Multiple
Domain Rating
47
Backlinks
2,120
Referring Domains
100
CMS
WordPress
Developer
I love the “Take Us Home” tag line. An inspiring photo makes the visitor picture what life could be like. See the subliminal “g” on the left hand side? Nice branding.
43) greatcoloradohomes.com
Great Colorado Homes, Colorado Springs, CO | Agents: Multiple
Domain Rating
50
Backlinks
2,200
Referring Domains
404
CMS
Adobe CQ
Developer
Some out of the box design was done on this site. Like arrows that look hand-drawn, and fun videos. Great work.
42) citychicrealestate.com
City Chic Real Estate, Washington, DC | Agents: Multiple
Domain Rating
40
Backlinks
1,160
Referring Domains
82
CMS
WordPress
Developer
Unknown
So is this a tech company or a real estate brokerage? Nice look and feel.
Jump: Intro · The List · Bonus · Takeaways · Methods · Download
Show #21-40
41) nicolemuk.com
Berkshire Hathaway, Princeton, NJ | Agents: Nicole Muk
Domain Rating
36
Backlinks
12
Referring Domains
4
CMS
WordPress
Developer
Nicole, you had us as soon as we saw your home page picture…
40) chicora.com
Coldwell Banker Chicora (Coldwell Banker), Myrtle Beach, SC | Agents: Multiple
Domain Rating
44
Backlinks
5,880
Referring Domains
189
CMS
GoDaddy
Developer
Their photos are Instagram-esque.
39) thealtmanbrothers.com
Douglas Elliman, Beverly Hills, CA | Agents: Josh and Matt Altman
Domain Rating
50
Backlinks
2,480
Referring Domains
400
CMS
WordPress
Developer
Unknown
The photos could be a bit sharper, but they have an amazing social proof section (perhaps we screen capture that), and a very clever footer that shows their social media links. You can find the brothers on the hit Bravo TV show Million Dollar Listing.
38) rapidnyc.com
Rapid Realty NYC, New York, NY | Agents: Multiple
Domain Rating
46
Backlinks
3,580
Referring Domains
458
CMS
None / PHP
Developer
Unknown
Is this even a real estate website? It just looks so much fun to work there! There are pictures of people getting tattoos! Whaaaaat? They show 7 separate awards that they have won and it’s clear that this is a real estate company that just thinks DIFFERENTLY.
37) ryanserhant.com
Nest Seekers, New York, NY | Agents: Ryan Serhant
Domain Rating
50
Backlinks
1,460
Referring Domains
198
CMS
WordPress
Developer
Well played Ryan. Your social collage made us follow you to Instagram which led is into feeling like we know you more.
36) debradobbs.com
Debra Dobbs, Chicago, IL | Agents: Debra Dobbs
Domain Rating
46
Backlinks
120
Referring Domains
13
CMS
WordPress
Developer
People want to work with winners, and Debra is not shy about letting you know about her well deserved recognitions. Her social icons are custom and very cool.
35) 360grouprealty.com
The 360 Group, Pittsburgh, PA | Agents: Multiple
Domain Rating
37
Backlinks
8
Referring Domains
7
CMS
WordPress
Developer
There were other sites that had more stunning photography. But this site really speaks to the visitor. A fun background picture with 3 distinct ways to channel why you are there – buying, selling, or browsing. Their video is very customer-centric – they quickly introduce the team and you know that they have an expert for every part of the process for you.
34) joycerey.com
Coldwell Banker Residential Brokerage (Coldwell Banker), Beverly Hills, CA | Agents: Joyce Rey
Domain Rating
52
Backlinks
4,270
Referring Domains
966
CMS
WordPress
Developer
Unknown
A gorgeous site. You were on the list Joy, but this blog post made us fall in love.
33) davedowns.com
Re/Max DFW Associates (Re/Max), Dallas, TX | Agents: Dave Downs
Domain Rating
39
Backlinks
567
Referring Domains
117
CMS
Real Estate Webmasters
Developer
Clean, elegant and an amazing shot of Dallas Fort Worth.
32) merrimack-valley.com
RealLiving Schruender Real Estate (RealLiving), Merrimack Valley, MA | Agents: Ryan Schruender
Domain Rating
32
Backlinks
95
Referring Domains
20
CMS
WordPress
Developer
Blog-centric, follows Backlinko’s design and overall vibe. No listings; personal branding only.
31) windermere.com
Windermere Services Company, Multiple | Agents: Multiple
Domain Rating
64
Backlinks
648,000
Referring Domains
4,010
CMS
MoxiWorks
Developer
What an amazing home page photo – it is so simple but powerful as it makes you feel like you are getting a fresh start. And the call to action is simple and clean – type in a city and get started.What an amazing home page photo – it is so simple but powerful as it makes you feel like you are getting a fresh start. And the call to action is simple and clean – type in a city and get started.
30) joebabajian.com
Rodeo Realty, Beverly Hills, CA | Agents: Joe Babajian
Domain Rating
45
Backlinks
832
Referring Domains
146
CMS
WordPress
Developer
Realtor to the stars Joe Babajian has a slick and simple site with inspiring photography. And how do you not click on “celebrity clientele”?
29) zephyrre.com
Zephyr Real Estate, San Francisco, CA | Agents: Multiple
Domain Rating
58
Backlinks
499,000
Referring Domains
613
CMS
WordPress
Developer
Unknown
Who needs a real estate shot? Zephyr’s selling proposition is about you, not real estate. Nice chat bot too!
28) mattlaricygroup.com
The Matt Laricy Group, Chicago, IL | Agents: Matt Laricy
Domain Rating
40
Backlinks
440
Referring Domains
52
CMS
WordPress
Developer
Unknown
A catchy slogan caught our eye. Think Big. Choose Small. Click on the video. It’s brilliant. It starts with a recorded phone call of a prospect calling in.
27) goodlife.luxury
Goodlife Luxury, Austin, TX | Agents: Multiple
Domain Rating
46
Backlinks
2,130
Referring Domains
160
CMS
None / Ruby on Rails
Developer
Well this is interesting. A real estate company encouraging you to download their app, instead of focusing on themselves or pushing their listings right away. Very clean presentation. Their domain isn’t .com, it’s .luxury.
26) kennytruong.com
Climb Real Estate, San Francisco, CA | Agents: Kenny Truong
Domain Rating
42
Backlinks
767,000
Referring Domains
72
CMS
GoDaddy
Developer
Unknown
This design will not be for everyone, but it definitely stood out. Great use of modern fonts, and the map is pure genius.
25) sevengables.com
Seven Gables Real Estate, Tustin, CA | Agents: Multiple
Domain Rating
47
Backlinks
1,190
Referring Domains
105
CMS
Other / Unknown
Developer
Unknown
Slick video, modern fonts, well spaced. A beautiful site.
24) lajollahomes.com
Berkshire Hathaway, La Jolla, CA | Agents: Greg Noonan
Domain Rating
43
Backlinks
929
Referring Domains
154
CMS
WordPress
Developer
Yeah, we just couldn’t say no to this pic.
23) montecito-realestate.com
Riskin Partners, Montecito, CA | Agents: Multiple
Domain Rating
48
Backlinks
3,600
Referring Domains
217
CMS
Squarespace
Developer
Unknown
The virtual tour was addictive. Then we found out there is a virtual reality. Shut the front door!
22) greaterlondonproperties.co.uk
Greater London Properties, London, UK | Agents: Multiple
Domain Rating
43
Backlinks
2,050
Referring Domains
96
CMS
WordPress
Developer
Tremendous use of video, taking us through their office space, with the agents collaborating. Overlayed was social proof (103 reviews from Trust Pilot), and a visible call to action (free instant evaluation).
Jump: Intro · The List · Bonus · Takeaways · Methods · Download
Show #1-20
21) boldnewyork.com
Bold New York, New York, NY | Agents: Multiple
Domain Rating
50
Backlinks
6,860
Referring Domains
163
CMS
WordPress
Developer
Unknown
Their logo and branding exude prestige and authority. Their agents slide over the pictures of the available spaces, making it an attention grabbing call to action to contact them when you are interested in an available space. The font in the footer could be larger though.
20) realestateagentpdx.com
Premiere Property Group, Portland, OR | Agents: Stephen FitzMaurice
Domain Rating
41
Backlinks
453
Referring Domains
144
CMS
WordPress
Developer
Stephen – your video on your life story was pure gold. It highlighted why you should use a great agent, and it instantly made us want to work with you. You get the best story telling award.
19) theredpin.com
The Red Pin, Toronto, ON | Agents: Multiple
Domain Rating
52
Backlinks
15,200
Referring Domains
913
CMS
Amazon
Developer
Unknown
Stunning photography, a nice logo / name combination, and a simple tool bar with a static call to action – well played Red Pin.
18) trelora.com
Trelora, Denver, CO | Agents: Multiple
Domain Rating
43
Backlinks
1,160
Referring Domains
175
CMS
Squarespace
Developer
Unknown
“Not your Grandma’s Realtor” – Trelora has a super cool slider that calculates commissions when you slide the home along the bar. Super cool.
17) craigtanngroup.com
Huntington & Ellis, Las Vegas, NV | Agents: Multiple
Domain Rating
39
Backlinks
97
Referring Domains
25
CMS
Squarespace
Developer
Unknown
This was like flipping through your favorite coffee table book.
16) christophechoo.com
Coldwell Banker, Beverly Hills, CA | Agents: Christophe Choo
Domain Rating
48
Backlinks
13,700
Referring Domains
1,130
CMS
WordPress
Developer
Helicopters, cars, the Playboy Mansion and some cool video graphics. This is definitely worth checking out for ideas on your drone footage.
15) nlrealestate.nl
NL Real Estate, Amsterdam, Netherlands | Agents: Multiple
Domain Rating
45
Backlinks
140
Referring Domains
50
CMS
Squarespace
Developer
Unknown
They have a team video that is a movie trailer. A movie trailer! It is hilariously engaging, well choreographed and I instantly loved them!
14) teamdivarealestate.com
Coldwell Banker, Seattle, WA | Agents: Multiple
Domain Rating
42
Backlinks
1,460
Referring Domains
204
CMS
WordPress
Developer
Unknown
Team Diva! What the….? You guys are hilarious. Good on you for not being yourself and not a typical real estate website!
13) home61.com
Home61 Inc., Miami, FL | Agents: Multiple
Domain Rating
41
Backlinks
216
Referring Domains
88
CMS
Other / Unknown
Developer
Unknown
A clean and very well designed site. It shows that their average agent response time is 6 minutes and 13 seconds. That’s awesome. Great work guys.
12) climbsf.com
Climb Real Estate, San Francisco, CA | Agents: Multiple
Domain Rating
53
Backlinks
2,030,000
Referring Domains
1,150
CMS
WordPress
Developer
Unknown
Climb’s video is clever. A dog eagerly awaits getting let into their space and then we are toured through their office space before any real estate shots. Smart smart smart.
11) ebby.com
Ebby Halliday Realtors (Ebby), Dallas, TX | Agents: Multiple
Domain Rating
55
Backlinks
258,000
Referring Domains
2,340
CMS
None / PHP
Developer
Unknown
Amazing photography draws you right in, and a clean design – there is the perfect amount of information on the home page. One suggestion – there is no easy way to search all of the agents at the brokerage.
10) rxrrealty.com
RXR Realty, Uniondale, NY | Agents: Multiple
Domain Rating
48
Backlinks
2,240
Referring Domains
336
CMS
WordPress
Developer
Unknown
OK you guys, so this is a landlord’s site, but you have to go to their site to check out the video. Best. Real estate. Video. Ever. Promise to come back to this article though :-).
9) nestrealty.com
Nest Realty, Charlottesville, VA | Agents: Multiple
Domain Rating
49
Backlinks
39,700
Referring Domains
270
CMS
Other / Unknown
Developer
Unknown
Live Where You Love? What’s a word that is 10X more powerful than brilliant? That’s what we think of that slogan.
8) hiltonhyland.com
Christie's International, Beverly Hills, CA | Agents: Multiple
Domain Rating
55
Backlinks
0
Referring Domains
0
CMS
WordPress
Developer
imFORZA
Yeah, this is OK. If you’re into that sort of thing.
7) compass.com
Compass, New York, NY | Agents: Multiple
Domain Rating
59
Backlinks
428,000
Referring Domains
2,840
CMS
None / Contentful
Developer
Unknown
If Apple were to design a real estate website, this would be it. Check out how amazing their map of offices is.
6) theagencyre.com
The Agency, Beverly Hills, CA | Agents: Multiple
Domain Rating
57
Backlinks
0
Referring Domains
0
CMS
Real Estate Webmasters
Developer
Real Estate Webmasters
The perfect blend of stunning photos, modern design and lack of clutter.
5) aaronkirman.com
Aaron Kirman Partners, Beverly Hills, CA | Agents: Aaron Kirman
Domain Rating
44
Backlinks
22,200
Referring Domains
138
CMS
Real Estate Webmasters
Developer
Stunning photography and amazing personal branding. The site makes you feel like you are browsing a high-end magazine.
The Videos section is a particularly nice touch. Especially with video becoming such an important part of real estate marketing and broader web use in general.
In my opinion, Aaron could make more use of his blog. I suspect it’s not a high priority in the grand scheme of his marketing efforts, but I think it could be!
Otherwise, a fantastic real estate website overall.
4) jademillsestates.com
Jade Mills Estates, Beverly Hills, CA | Agents: Jade Mills
Domain Rating
51
Backlinks
1,760
Referring Domains
334
CMS
None / ExpressJS
Developer
Another Beverly Hills agent, another Beverly Hills-caliber website. The drone footage that takes over the page is a show stopper.
This one was also closely in the running for #1. A gorgeous site with excellent user experience and makes great use of its content and style.
Bravo Jade! Brilliant all around.
2) fredrikeklund.com
Fredrik Eklund, New York, NY | Agents: Fredrik Eklund
Domain Rating
44
Backlinks
200
Referring Domains
102
CMS
Real Estate Webmasters
Developer
Is this a real estate website or GQ? Fredrik is a New York city broker, Bravo TV reality star, and even a NY Times best-selling author. And he’s got an amazing website.
It’s no surprise, really, that a television star whose brand is built on luxury would have a stellar website. And Fredrik certainly lives up to that.
This website would probably have been #1 if it were more about real estate itself. I’m speculating here, but I think at this point in Fredrik’s career, buying and selling real estate may not be his #1 focus anymore. At least that’s the way the website feels.
Gorgeous and inspiring, but more about the man than the service.
1) judymac.com
Crye-Leike, Memphis, TN | Agents: Judy McLellan
Domain Rating
37
Backlinks
475
Referring Domains
123
CMS
WordPress
Developer
OK Judy. You did it. You were on list before we even scrolled down, then we saw great stuff when we did. Outstanding personal branding and elegance.
Beautiful typography, photography, and even stellar mega-menu-style hover/drop down menu to make sub-navigation a breeze between neighborhoods. This site is a home run all around.
If there’s one critique, it’s that the site is a little thin on content (other than listings, of course). A site: search on the judymac.com domain reveals north of 13,000 URLs indexed.
But.
When you take out listings, MLS sheets, and homesdetail pages, there are only 26 URLs indexed. And on the neighborhood pages, there are just 150 words or so. Not nearly enough for either SEO or users.
Judy and team, your website is practically perfect in every way… except the one that matters (second?) most. We hope you’ll consider 10x’ing the “know, like, trust” informational content on your non-MLS pages!
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Honorable Mention: TownCville.com
0) towncville.com
Town, LLC (Independent), Charlottesville, VA | Agents: Multiple
Domain Rating
6
Backlinks
101
Referring Domains
26
CMS
WordPress
Developer
Unknown
You want authority? TownCville.com has authority. This site has 250+ pages of original content, photos, and video tours of Charlottesville, VA and surrounding areas.
With unique and fun pages like Mountain Views, Lakes Alive, and A Stroll to Shoppes, Town does an INCREDIBLE job of romanticizing the community and giving prospective movers a snapshot into what living in Charlottesville is all about.
Classic local SEO for real estate strategy.
Town makes our list as an honorable mention. Being one of the newer sites on the list, they’re still building their Domain Authority, but we have no doubt that the great content will have them climbing the charts in no time.
The best part
Without a doubt, the best part of Town’s website is their custom filter interface. It’s perfect!
This is what we’ve been begging realtors for. Everyone has an IDX feed. Not everyone can convey authority, expertise, and familiarity in their community using custom-designed filters.
This feature screams “we know this town better than anyone!” It’s useful. It’s clean. It’s simple. And WOW is it effective.
Great work, Town team!
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Download or print the list
Download and print a paper-friendly version of the Top 101 Real Estate websites list. Maybe print it out and leave it on the desk in your broker’s office as a subtle hint 🙂
Bonus: RadPad
Yoooooo you gotta check out RadPad. This site is out of control.
Sure, it’s a rental service website, unlike the other 100 on this list. But we couldn’t leave it out. It’s too good.
A screenshot image of the homepage isn’t enough for this site. We had to do a screencast video.
You want to see a killer example of drone video in real estate marketing? Here you go.
Check this out—
THAT is how you build up your user experience! Extra special super duper brownie points for the “Filmed by RadPad Drone #3 in Chicago, IL” caption at lower left.
Amazing work, RadPad!
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Takeaways & Lessons Learned
Maybe this should have been at the top of the post. This is where the actionable info is. Any data study is useful not for its minutia but for its big-picture patterns.
Us, studying the data, basically.
So what did we learn? What patterns emerge when you study 100+ real estate websites over a few months? Some surprises and some no-brainers.
1) Big metros = big budgets = better websites
No shock here. The bigger cities with the highest property values have more sites on this list than the smaller locales.
| Locale | Population | Median Home Value | Sites on List |
|---|---|---|---|
| Beverly Hills, CA | 34,687 | $4,895,400 | 10 |
| New York, NY | 8,538,000 | $1,390,000 | 7 |
| Miami, FL | 453,579 | $927,692 | 4 |
| San Francisco, CA | 864,816 | $1,204,700 | 4 |
| Vancouver, BC | 647,540 | $941,100 | 4 |
By contrast, there are 40 cities on this list represented only once. Of those 40, the average population is 582,246. We did not bother to research median home values for those bottom 40 locales.
2) Big teams = big budgets = better websites
We didn’t collect exact data on how many team members/agents are represented by each site, but there is a clear pattern (with a few notable exceptions).
The big sites are for teams or brokerages, not single agents. In fact, exactly ⅔ of the sites are listed as “multiple.”
Most of the exceptions—the other ⅓—are from Beverly Hills, New York City, San Francisco, Vancouver, and other big metros.
So there’s some causation/correlation confusion here. Are the great sites due to the big teams, the expensive markets, or both?
Or, rather, did the great website cause the big team? (Unlikely that the great website caused the expensive market…but I guess you never know!)
3) Use WordPress
We use it. 25% of the web uses it. And apparently like 90% of agents & vendors/service providers use it.
There are even entire cottage industries dedicated to using WordPress for real estate. ThemeForest, the largest marketplace in the world for premium WordPress themes, has hundreds of themes designed specifically for real estate uses.
To say nothing of the millions of generic themes that could and do work well on RE sites.
There are even roundup-style posts showcasing the best WordPress real estate themes, like this pretty great one from WP Beginner.
WordPress is awesome. Use it. End of tip.
4) Real Estate Webmasters & Agent Image
These guys had the highest representation of service providers in our list, at 6 and 4 respectively. That was a little surprising to us at first.
We expected to see more examples of agents using these services, especially since they bill themselves as purveyors of excellent real estate websites.
Their sites are good, to be sure. But it sure would be a better testimonial for these shops if 75% of the list were using them.
Another surprise: Easy Agent Pro is missing from this list entirely. Their sites are fairly uniform in look and feel, but they are miles ahead of most real estate website designs.
The biggest takeaway from this is that your broker/franchise’s standard website isn’t good enough. If you want to really win at this game, you need a custom site, done by a professional.
5) Classic SEO: referring domains > # of backlinks
This was our favorite lesson. Fitting, since we’re a real estate SEO shop. But mostly it was vindicating that our research confirmed what we already knew about SEO writ large:
Number of referring domains is more important than number of backlinks.
This is a HUGE factor and it’s one that most website authors/owners/publishers fail to understand. To be fair, the SEO industry only recently confirmed it.
But it means that you should aim for as many different websites as possible when researching outreach/link-building options.
Sure, if you can get 10 legitimate links from one legitimate website, take them. But you’ll get more bang for your buck from 1 legitimate link from 10 different legitimate websites.
A no brainer, really. But lots of people don’t consider it.
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Just kidding. No Samsung junk in this office.
Our Methods
This one took a long time to compile. Not quite as long as our Best Facebook Groups for Real Estate post, but almost.
We spent days on Google, looking for other lists of great RE sites (slim pickins there). And we followed the trails through social media channels, seeing which sites got shared, etc.
Here’s how it all worked out.
1) SEO data by Ahrefs
We chose to use Ahrefs data to analyze each website’s Domain Ranking, Backlinks, and Referring Domains.
We also make heavy use of SEMrush (heck yea that’s an affiliate link!) for research, especially on client projects, but Ahrefs had better data for this task.
As with all SEO data, the Ahrefs stats we quote in this article have a shelf life. They’ll be out of date within a few months.
There’s a lot more we could have done (and maybe will do?) with the Ahrefs or SEMrush data on these sites, but for this article, we chose to focus on the big, tangible metrics.
2) Heavy North American bias
We chose to stay almost exclusively in North America for our examples. We’re in the USA and the vast majority of our audience and clients are too. So we thought USA seemed like a safe bet.
Of our 101 website results, only 3 are from outside North America. Another 3 are Canadian, and the remaining 95 are from somewhere in the US.
There are some distinct differences between US-based real estate and other parts of the world, but this post and list are not the place to discuss them. We’ll save that for another day.
3) Ranks are subjective
This might be the biggest weakness of this list. But hey, isn’t that true of every ‘best___’ listicle? We had no truly scientific way of ranking these websites, so we did our best to evaluate based on a few standardized criteria:
- Ahrefs SEO data
- User experience
- Branding
- Uniqueness (ok, this one is hard to standardize)
Based on those elements, we sorted the list into high/mid/low groups, and then re-reviewed each grouping. We repeated the high-mid-low process within each group. This gave us loosely-defined subgroups of ~11 sites.
We reviewed each 11-site subgroup one last time and adjusted final numbers accordingly. This was done by committee (yay!) and it was the closest thing we could come up with to a fair, thorough process—something most clickbaity ‘best ___’ listicles seem to lack.
4) CMS & developer stats are educated guesses
We used BuiltWith.com and Chrome’s Web Inspector to look under the hood of each website.
For the most part, that gave us a pretty good understanding of the technology running the site.
For example, WordPress is visible from outer space. Its source code has the same identifiable patterns on every single site.
BuiltWith and Chrome can spot it coming a mile away.
With some of the other platforms, however, it wasn’t so easy. So in cases where Chrome/BuiltWith just listed “PHP” or something similar, we’d look for other clues.
In some cases, we were able to find admin login links which gave away the farm. But there were still plenty of sites which stumped us (which probably means they’re just custom-built without the use of any common CMS or platform).
The same methodology applies to finding the developers. Some left signals in the website’s footer or source code. Those were easy to spot. But many did not.
We even tried looking in some of the sites’ CSS and JS files to see if the developers left notes to each other or to future developers, as many do.
Again, we had some success there, but only limited. Most of these websites were built by mystery (to us, anyway) developers!
Side note: if you own one of these sites and want to give your developer credit, please let us know! We’ll be happy to add them.
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Download or print the list
Download and print a paper-friendly version of the Top 101 Real Estate websites list. Maybe print it out and leave it on the desk in your broker’s office as a subtle hint 🙂
* this post contains affiliate links
Great article TJ! 🙂
Thanks, @disqus_AnKc7Cdg37:disqus. How’s the new digs??
Great article!!! Radpad is a cool resource. Another excellent resource I would like to refer is https://apartmentpropertyvaluation.com/