4 Overlooked SEO Tools to Boost Your Content Marketing

by TJ Kelly Published Jun 25, 2021 · Last updated Jun 25, 2021

Once you’ve learned the basics of on-page SEO and keyword research, there are a number of other tools that will help you with your digital marketing and search engine optimization efforts.

LinkedIn looks like Photoshop.Search engine optimization (SEO) can be a frustrating, difficult process for businesses.

In this article, we’ll look at five awesome SEO tools for small businesses.

If you’re anything like me, you might feel a bit overwhelmed when faced with an influx of SEO tools for content marketing.

How do you know which of these SEO tools can help you and how to use them? I’ve been researching SEO tools for a while, and here are the ones I’ve found that are most relevant to my needs.

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6 Secrets to Automate Your Sales on LinkedIn

by TJ Kelly Published Jun 22, 2021 · Last updated Jun 22, 2021

LinkedIn Selling Automation.

If you’re like most business owners, you’re probably not a fan of the idea of manually reaching out to potential leads or sales prospects.

As a business owner, you’ve got way more important things to do, right?

However, if you want just one strategy to skyrocket your business growth this year, focus on LinkedIn.

With platforms like Facebook and Instagram capturing huge chunks of the market, LinkedIn often gets underutilized.

But it can be a powerful channel when you understand how to use its features.

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How to Measure the Value of Organic Traffic with Google Analytics

by TJ Kelly Published May 11, 2021 · Last updated Jun 25, 2021

Boosting traffic is a fine goal, but ultimately the point of all that traffic is to boost sales.

Google Analytics can help.

Google Analytics.

Your SEO campaign may be delivering more organic search traffic to your site, but is it boosting revenues?

The bottom line is the bottom line, and ranking among the top five results on a Google search gives you nothing but bragging rights if you aren’t converting the traffic boost into sales.

Google Analytics can help you monitor many aspects of your SEO campaigns. And with a little ingenuity, it can help you calculate the return on your SEO investment.

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5 Marketing Tips For Copywriters

by TJ Kelly Published Mar 23, 2021 · Last updated Jun 25, 2021

Copywriting is an excellent and in-demand career. But it can be difficult to find new clients.

Freelance job sites are great, but it’s worth promoting your services using digital marketing strategies.

There are always a few general tips like understand your audience, use creativity, skill, and research, remember the customer journey, use simple language, etc.

But here are five crucial skills every good copywriter should possess to contribute to successful content marketing.

Make your marketing copy more compelling. Make copywriting a part of your digital marketing strategy — an ideal outcome of your marketing strategy.

Here’s how.

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New TikTok App: Here’s Where to Go After TikTok Gets Banned

by TJ Kelly Published Aug 2, 2020 · Last updated Jun 25, 2021

Looking for a New TikTok App? Here’s a list of apps to try when TikTok gets banned in the US.

Most TikTok influencers and their fans are scrambling to find the next best app to try out. The goldrush is on to find the next TikTok replacement app.

The President and other government reps have been talking about banning TikTok for some months now.

So now influencers and viewers alike are wondering: what’s the next TikTok?

Which new app will replace TikTok and become “The New TikTok” for millions of fans?

Here’s the list:

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Marketing Storytelling: Tell Me a Story or Shut Up

by TJ Kelly Published Nov 13, 2019 · Last updated Jan 4, 2020

Christmas, 1994: Southern France

A week before Christmas of 1994, three cave explorers named Jean, Christian, and Eliette went climbing into a mountain in southern France.

They didn’t know it yet, but they were about to change the world.

Do you know what they found?

You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet.

There’s even a 90-minute documentary released about 10 years ago, by a German filmmaker named Werner Herzog, called Cave of Forgotten Dreams.

So far, it’s earned about $5.3 million. You can watch it on Netflix right now.

Even the documentary is famous.


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Google BERT Update: How to Benchmark & Measure Your Long-tail SEO

by TJ Kelly Published Oct 28, 2019 · Last updated Oct 29, 2019

Google’s BERT update is going to impact your long tail SEO queries. Time to measure benchmark your long tail traffic, to help measure if you’ve been BERT-slapped.

BERT helps Google’s algorithm better understand the nuances and context of words in search queries.

The deeper understanding means better matching for those queries with more relevant results and featured snippets.

“Better matching” means a change in rank distribution.

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Google Updates Quality Raters Guide [Sep 2019]: News, Journalism & Trust

by TJ Kelly Published Sep 30, 2019 · Last updated Jun 25, 2021

Google updated their Quality Raters Guide again, this time in September of 2019.

Here’s an in-depth look at all the changes, including a downloadable comparison PDF.

It takes a while to digest and document all the updates—it’s a long PDF! But the updates all seem to be about news, journalism, and trust.

There are more examples and clarifications added to help Google’s Evaluators determine quality of news and journalism websites than any other industry.

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How to do Social Media Marketing Reports like a PRO [INFOGRAPHIC + VIDEO]

by TJ Kelly Published Mar 13, 2019 · Last updated Mar 15, 2019
Cartoon drawing of a man.
This is not Jeff. This is a cartoon. Jeff is not a cartoon.

Jeff is a CMO for a major lifestyle and leisure brand. He has a corner office and an Executive Assistant. He has no time for excuses.

There are a lot of C-level execs who think like Jeff: “get to the point… is this working or not?”

If you work in marketing, you’ve probably dealt with a Jeff—either as a boss or a client. They want the answer and they want it now.

And they want data to back it up.

That’s where your social media marketing reports come in. We wrote this guide to help you generate killer SMM reports so you can keep Jeff happy, and prove that you’re crushing it on social.

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SEO Outreach with Facebook Groups: Messenger is the new Email

by TJ Kelly Published Mar 10, 2019 · Last updated Jun 25, 2021

SEO Outreach with Facebook Groups.

Facebook groups are a goldmine for SEO outreach.

They’ve become one of our top 3 SEO link-building methods.

We’ve had LOTS of success with this tactic. Hundreds of shares within hours, even in small niches.

But there’s something you need to know about SEO outreach with Facebook Groups:

It’s a long con.

Like, really long. Most of the times we’ve done it, it’s a 3+ month process. But if you’ve got the patience, it can be incredibly effective.

Here’s how to do SEO outreach with Facebook Groups.

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