How to Measure the Value of Organic Traffic with Google Analytics

by TJ Kelly Published May 11, 2021 · Last updated May 11, 2021

Boosting traffic is a fine goal, but ultimately the point of all that traffic is to boost sales.

Google Analytics can help.

Google Analytics.

Your SEO campaign may be delivering more organic search traffic to your site, but is it boosting revenues?

The bottom line is the bottom line, and ranking among the top five results on a Google search gives you nothing but bragging rights if you aren’t converting the traffic boost into sales.

Google Analytics can help you monitor many aspects of your SEO campaigns. And with a little ingenuity, it can help you calculate the return on your SEO investment.

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New TikTok App: Here’s Where to Go After TikTok Gets Banned

by TJ Kelly Published Aug 2, 2020 · Last updated Sep 15, 2020

Looking for a New TikTok App? Here’s a list of apps to try when TikTok gets banned in the US.

Most TikTok influencers and their fans are scrambling to find the next best app to try out. The goldrush is on to find the next TikTok replacement app.

The President and other government reps have been talking about banning TikTok for some months now. So now influencers and viewers alike are wondering: what’s the next TikTok? Which new app will replace TikTok and become “The New TikTok” for millions of fans?

Here’s the list:

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Marketing Storytelling: Tell Me a Story or Shut Up

by TJ Kelly Published Nov 13, 2019 · Last updated Jan 4, 2020

Christmas, 1994: Southern France

A week before Christmas of 1994, three cave explorers named Jean, Christian, and Eliette went climbing into a mountain in southern France.

They didn’t know it yet, but they were about to change the world.

Do you know what they found?

You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet.

There’s even a 90-minute documentary released about 10 years ago, by a German filmmaker named Werner Herzog, called Cave of Forgotten Dreams.

So far, it’s earned about $5.3 million. You can watch it on Netflix right now.

Even the documentary is famous.


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Google BERT Update: How to Benchmark & Measure Your Long-tail SEO

by TJ Kelly Published Oct 28, 2019 · Last updated Oct 29, 2019

Google’s BERT update is going to impact your long tail SEO queries. Time to measure benchmark your long tail traffic, to help measure if you’ve been BERT-slapped.

BERT helps Google’s algorithm better understand the nuances and context of words in search queries.

The deeper understanding means better matching for those queries with more relevant results and featured snippets.

“Better matching” means a change in rank distribution.

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How to do Social Media Marketing Reports like a PRO [INFOGRAPHIC + VIDEO]

by TJ Kelly Published Mar 13, 2019 · Last updated Mar 15, 2019
Cartoon drawing of a man.
This is not Jeff. This is a cartoon. Jeff is not a cartoon.

Jeff is a CMO for a major lifestyle and leisure brand. He has a corner office and an Executive Assistant. He has no time for excuses.

There are a lot of C-level execs who think like Jeff: “get to the point… is this working or not?”

If you work in marketing, you’ve probably dealt with a Jeff—either as a boss or a client. They want the answer and they want it now.

And they want data to back it up.

That’s where your social media marketing reports come in. We wrote this guide to help you generate killer SMM reports so you can keep Jeff happy, and prove that you’re crushing it on social.

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SEO Outreach with Facebook Groups: Messenger is the new Email

by TJ Kelly Published Mar 10, 2019 · Last updated Mar 11, 2019

SEO Outreach with Facebook Groups.

Facebook groups are a goldmine for SEO outreach.

They’ve become one of our top 3 SEO link-building methods.

We’ve had LOTS of success with this tactic. Hundreds of shares within hours, even in small niches.

But there’s something you need to know about SEO outreach with Facebook Groups:

It’s a long con.

Like, really long. Most of the times we’ve done it, it’s a 3+ month process. But if you’ve got the patience, it can be incredibly effective.

Here’s how to do SEO outreach with Facebook Groups.

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How to get Seller Leads with Facebook Ads: a modern twist on a classic Real Estate sales strategy

by TJ Kelly Published Mar 10, 2019 · Last updated Mar 10, 2019

I find it helpful to go with surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting.

As so many have said, targeting would-be sellers is really tough.

Let’s look at how you can…ahem…inspire them.

How to target sellers

You can’t. Not reliably, anyway.

Facebook kinda sucks at predicting likely sellers.

So what to do?

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Social Media Explained with Donuts: 2019 Version

by TJ Kelly Published Feb 22, 2019 · Last updated Feb 22, 2019

Doug Ray lives outside Tampa Bay, FL. He published a photo on Instagram in 2012, and you’ve probably seen it.

Doug didn’t know it yet, but his photo was about to go viral.

The gram shows a hand-written list on a whiteboard, with a 2012-standard Instagram filter and black boarder. It had a short caption and a few hashtags— #socialmedia #socialmediaexplained… and #socialdonut.

Buzzfeed, Business Insider, and FunnyOrDie republished it within a week. Before long, AdWeek wrote about it.

Even The Atlantic referenced it in a piece about Google Plus.

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