Ask any realtor—and most people in general—to describe their business plan in a few sentences, and you’re likely to get the same answer:
“Ummmm…..”
Real estate is a business. Agents are entrepreneurs. It’s naive—but understandably commonplace—for agents to lack a developed business plan.
It’s always a challenge to identify, quantify, and conquer our goals.
Here’s how.
“No handshakes!”
I must have heard those words a dozen times as the weekend wrapped up. For every person I said goodbye to, a handshake wouldn’t do.
It had to be a hug.
A hug between two professionals is a perfect depiction of REMM as a whole. It captures the connection and positivity exhibited by 20+ would-be strangers. It conveys a sense of success we all felt. The weekend. The atmosphere. The camaraderie. The people.
In every measure I can think of, REMM was a soaring success.
The Real Estate Marketing Mastermind retreat in Park City, UT is a yearly meetup/mini-conference of real estate industry professionals, hosted by the founder of The Snappack, as featured on Inman.com.
TJ Kelly, our Head of Development—ok, that’s me, I’m writing this about myself—was featured yesterday in an interview with Jason Frazier of the Snappack Live group. Snappack ranked #4 on our list of Best Facebook Groups for Real Estate last spring.
Jason interviewed me (for 45 minutes!) on this week’s episode of the group’s #SnappackLive web series about Real Estate SEO & Content Marketing, web CMSs, social media channels, and general modern marketing strategy.
I fielded Jason’s questions, plus several viewer-submitted questions in real time. Take a look at the video below, or hop around using the timecodes below!
What is a Real Estate Sales Funnel? And what does it have to do with online marketing & lead gen?
Glad you asked.
A sales funnel is the buying process that companies lead customers through when purchasing products.
In online marketing terms, a Real Estate Sales Funnel is a series of web pages that customers navigate through, starting as anonymous visitors and ending as qualified leads.
What does that mean for you?
Read on.
by TJ Kelly
We found the best Real Estate Facebook groups. If you’re looking to talk real estate on Facebook, these groups are for you.
You’ve probably seen Inman, Placester, and others writing about their favorite Facebook groups for realtors, but we had to write our own.
Why?
Because Inman, Placester, and the others have to write their articles so they appeal to as many real estate pros as possible.
There’s nothing wrong with that (in a way, we do it too), but it means that their info tends to be broad, general, and sometimes vague.
Ours isn’t.
by TJ Kelly
Wondering how to update Google AMP Cache? It’s easy. And maybe unnecessary. Here’s how and why.
So you’re using Google AMP. Cool, good for you. We do too. Just about everyone should.
Maybe it’s you’re trying to benchmark your long-tail SEO after Google’s BERT update.
Whatever the reason, you probably hate the way your AMP pages look. Yea, we did too.
So you start messing with the design and layout and you finally get your Google AMP pages looking good.
All set, right?
Maybe not. Continue Reading
Jan 12, 2018 — Facebook announced a major News Feed algorithm change. Take this advice with a grain of salt.
Which is the better place to host a weekly Facebook Live video series: your business page with 200 likes, or your personal profile with 800 friends?
Page. 9 times out of 10.
Every single one of Facebook’s tools is set up to favor business via Pages, not profiles.
What I’m about to tell you is nothing new.
But that’s why I had to say it.
Content marketing 2021/2022 and beyond has to be useful, and then it has to shut the hell up.
Content marketing will take over as the most important online marketing tool.
If it’s done right.
by TJ Kelly
YouTube oEmbed or shortcode not working with Visual Composer?
Sucks, huh?
VC parses shortcodes differently than WordPress. Here’s how to get your YouTube embeds working in Visual Composer.
I admit it: I want our company to be known as the Merrimack Valley SEO experts.
I want us to be the go-to web marketing specialists for all Merrimack Valley-area local businesses and their SEO needs: both local SEO and national.
I grew up in North Andover. Two of my kids were born here and I hope to retire here. I love this area.
So it’s both selfishly and selflessly that I take aim at becoming the go-to for web marketing in the Merrimack Valley: it would obviously benefit my business to gain so many local clients.
But it would also benefit Merrimack Valley residents, helping the local business communities continue to thrive.
So here’s an in-depth list and writeup of each of our past and current Merrimack Valley-area SEO projects.
Do you know what they found? You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet....
BERT helps Google’s algorithm better understand the nuances and context of words in search queries. The deeper understanding means better matching for those queries with more relevant results and featured...
Facebook groups are a goldmine for SEO outreach & link-building. We get hundreds of shares, even in small niches. It's a long game that requires patience, but it's VERY effective. Here's how we do it.
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