If you’ve ever wondered how sales and marketing overlap, where they differ, and how to improve at both, you need to read this.
Snappack co-founders Shannon Milligan and Dustin Brohm interviewed Chris Smith, founder of Curaytor and author of The Conversion Code.
Chris is an undisputed monster in the real estate sales and marketing world. He’s a USA Today bestselling author. He’s spoken at Inman.
Oh, and he founded a company making nearly $15 million in annual, recurring revenue without raising any venture capital.
His work has been featured in AdWeek, Forbes, Inc., Entrepreneur, Fortune, The Huffington Post and by many other publications.
Prior to Curaytor, Chris worked for a near-billion dollar company (Move Inc.), a startup that was acquired by Zillow Group for $108 million (DotLoop), and two billionaires—Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, and Lou Pearlman, manager and producer of both NSYNC and the Backstreet Boys.
The man knows his stuff.
Shannon and Dustin hit him with questions about Facebook ads, lead funnels, and sales strategy.
Here’s what we learned.
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