There’s no rocket science in Real Estate marketing. But there are a lot of moving parts. And every week, there’s a new startup or conference promising to revolutionize the industry.
So what do you do?
Arm yourself with knowledge. You won’t have time to do it all. Plus, you probably didn’t go into real estate because you like Facebook ads. You have a real job. Marketing is just one of the necessary tasks.
But when you educate yourself on all the best tools and strategies for real estate online marketing, you’ll be better equipped to decide where to spend your time and money for maximum ROI.
Ok cool. But how do I learn?
Glad you asked. That one’s easy. Here are a few examples….
I took over a podcast this week. My good friend Mr. Neil Mathweg handed me the keys to his Onion Juice castle, and I ran with it.
Neil interviewed me for almost an hour. I explained how real estate agents can maximize their search engine optimization and increase exposure.
We even went into how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today.
Have you ever thought, “I’ve seen that guy’s picture everywhere! Who is he??”
A combination of the Baader-Meinhof phenomenon1 and the fact that Americans see 4,000 ads a day2 almost guarantee it.
Oh, and everybody else has too. That’s why you need to invest in Real Estate SEO.
Why? What does the recency illusion have to do with organic search marketing for real estate agents?
I’m glad you asked.
The Cup of Coffee Method is simple, and incredibly effective for Local Business Link Building:
- Reach out to other local businesses in your area
- Ask if you can buy them a cup of coffee
- Spend 30 minutes listening to their story
- Record the conversation (video preferred but audio works too)
- Promote the other business on your blog. Tell their story.
- Politely ask if they’ll link back to your blog post from their site.
- Rake in the local links.
Let’s face it. Most real estate websites are terrible. Like, really bad.
It’s nobody’s fault. Agents don’t have time (and most don’t have the resources) to design and develop a custom, professional real estate website.
The overwhelming majority of real estate websites run on a done-for-you solution like KW’s Placester partnership or any of the other systems licensed by the big franchises.
Those licensed systems get the job done, but they kinda suck. One-size-fits-all doesn’t work in real estate, especially on the web.
So we set out to find 100 examples of great real estate agent, broker, or team websites. We personally reviewed every site listed in this post and we ranked them according to several factors.