Real Estate SEO Podcast Interview: Onion Juice

by TJ Kelly Published Apr 9, 2018 · Last updated Apr 16, 2018 11 Views

I took over a podcast this week. My good friend Mr. Neil Mathweg handed me the keys to his Onion Juice castle, and I ran with it.

Neil interviewed me for almost an hour. I explained how real estate agents can maximize their search engine optimization and increase exposure.

We even went into how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today.

Continue Reading

What I Learned (and taught) on Future of Real Estate – Real Estate Marketing Podcast Series

by TJ Kelly Published Jan 30, 2018 · Last updated Apr 9, 2018 109 Views

Real Estate Marketing Podcast Series: TJ Kelly on Future of RE.Have you ever thought, “I’ve seen that guy’s picture everywhere! Who is he??”

Probably.

A combination of the Baader-Meinhof phenomenon1 and the fact that Americans see 4,000 ads a day2 almost guarantee it.

Oh, and everybody else has too. That’s why you need to invest in Real Estate SEO.

Why? What does the recency illusion have to do with organic search marketing for real estate agents?

I’m glad you asked.

Continue Reading

Link Building for Local Business: The Cup of Coffee Method

by TJ Kelly Published Jan 29, 2018 · Last updated Jan 30, 2018 25 Views

Link Building Local Business: the Cup of Coffee Method.The Cup of Coffee Method is simple, and incredibly effective for Local Business Link Building:

  1. Reach out to other local businesses in your area
  2. Ask if you can buy them a cup of coffee
  3. Spend 30 minutes listening to their story
  4. Record the conversation (video preferred but audio works too)
  5. Promote the other business on your blog. Tell their story.
  6. Politely ask if they’ll link back to your blog post from their site.
  7. Rake in the local links.

Continue Reading

101 Best Real Estate Websites (Ranked & Reviewed)

by TJ Kelly Published Jan 16, 2018 · Last updated Jan 20, 2018 1,079 View

101 Best Real Estate Websites Mxt Media.Let’s face it. Most real estate websites are terrible. Like, really bad.

It’s nobody’s fault. Agents don’t have time (and most don’t have the resources) to design and develop a custom, professional real estate website.

The overwhelming majority of real estate websites run on a done-for-you solution like KW’s Placester partnership or any of the other systems licensed by the big franchises.

Those licensed systems get the job done, but they kinda suck. One-size-fits-all doesn’t work in real estate, especially on the web.

So we set out to find 100 examples of great real estate agent, broker, or team websites. We personally reviewed every site listed in this post and we ranked them according to several factors.

Continue Reading

Snappack + Curaytor’s Chris Smith: Real Estate business expert interview

by TJ Kelly Published Dec 3, 2017 · Last updated Jan 30, 2018 816 Views

Curaytor + Snappack.If you’ve ever wondered how sales and marketing overlap, where they differ, and how to improve at both, you need to read this.

Snappack co-founders Shannon Milligan and Dustin Brohm interviewed Chris Smith, founder of Curaytor and author of The Conversion Code.

Chris is an undisputed monster in the real estate sales and marketing world. He’s a USA Today bestselling author. He’s spoken at Inman.

Oh, and he founded a company making nearly $15 million in annual, recurring revenue without raising any venture capital.

His work has been featured in AdWeek, Forbes, Inc., Entrepreneur, Fortune, The Huffington Post and by many other publications.

Prior to Curaytor, Chris worked for a near-billion dollar company (Move Inc.), a startup that was acquired by Zillow Group for $108 million (DotLoop), and two billionaires—Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, and Lou Pearlman, manager and producer of both NSYNC and the Backstreet Boys.

The man knows his stuff.

Shannon and Dustin hit him with questions about Facebook ads, lead funnels, and sales strategy.

Here’s what we learned.

Continue Reading