Christmas, 1994: Southern France
A week before Christmas of 1994, three cave explorers named Jean, Christian, and Eliette went climbing into a mountain in southern France.
They didn’t know it yet, but they were about to change the world.
Do you know what they found?
You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet.
There’s even a 90-minute documentary released about 10 years ago, by a German filmmaker named Werner Herzog, called
Cave of Forgotten Dreams.
So far, it’s earned about $5.3 million. You can watch it on Netflix right now.
Even the documentary is famous.
Google’s BERT update is going to impact your
long tail SEO queries. Time to measure benchmark your long tail traffic, to help measure if you’ve been BERT-slapped.
BERT helps Google’s algorithm better understand the nuances and context of words in search queries.
The deeper understanding means better matching for those queries with more relevant results and featured snippets.
“Better matching” means a change in rank distribution.
This is not Jeff. This is a cartoon. Jeff is not a cartoon.
Jeff is a CMO for a major lifestyle and leisure brand. He has a corner office and an Executive Assistant. He has no time for excuses.
There are a lot of C-level execs who think like Jeff: “get to the point… is this working or not?”
If you work in marketing, you’ve probably dealt with a Jeff—either as a boss or a client. They want the answer and they want it now.
And they want data to back it up.
That’s where your social media marketing reports come in. We wrote this guide to help you generate killer SMM reports so you can keep Jeff happy, and prove that you’re crushing it on social.
Facebook groups are a goldmine for SEO outreach.
They’ve become one of our top 3
SEO link-building methods.
of success with this tactic. Hundreds of shares within hours, even in small niches. LOTS
But there’s something you need to know about SEO outreach with Facebook Groups:
It’s a long con.
Like, really long. Most of the times we’ve done it, it’s a 3+ month process. But if you’ve got the patience, it can be incredibly effective.
Here’s how to do SEO outreach with Facebook Groups.
I find it helpful to go with
surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting.
As so many have said, targeting would-be sellers is really tough.
Let’s look at how you can…ahem…inspire them.
How to target sellers
You can’t. Not reliably, anyway.
Facebook kinda sucks at predicting likely sellers.
So what to do?