“Beat Zillow” is a thing. Here’s why you should care.

by TJ Kelly Published Dec 16, 2020 · Last updated Dec 16, 2020 18 Views
Full disclaimer: this article is not part of the Stop Zillow movement. We’re not real estate agents. We don’t compete with them. They help agents grow their reach and so do we. But we have no plans to sue them anytime soon.
  • They’re eating your lunch
    • They made $761,600,000 in 2017 from their Premier Agent platform. That’s up 26% over 2016, by the way. Which means when 2016 was over, a ton of agents said “man I hate giving my money to Zillow. Better give them more!”
    • The number of Premier Agent advertisers spending more than $5,000 per month was up 70% over 2016. (source)
    • HOW MANY AGENTS DO THEY HAVE???

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New TikTok App: Here’s Where to Go After TikTok Gets Banned

by TJ Kelly Published Aug 2, 2020 · Last updated Sep 15, 2020 491 Views

Looking for a New TikTok App? Here’s a list of apps to try when TikTok gets banned in the US.

Most TikTok influencers and their fans are scrambling to find the next best app to try out. The goldrush is on to find the next TikTok replacement app.

The President and other government reps have been talking about banning TikTok for some months now. So now influencers and viewers alike are wondering: what’s the next TikTok? Which new app will replace TikTok and become “The New TikTok” for millions of fans?

Here’s the list:

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Marketing Storytelling: Tell Me a Story or Shut Up

by TJ Kelly Published Nov 13, 2019 · Last updated Jan 4, 2020 9,264 Views

Christmas, 1994: Southern France

A week before Christmas of 1994, three cave explorers named Jean, Christian, and Eliette went climbing into a mountain in southern France.

They didn’t know it yet, but they were about to change the world.

Do you know what they found?

You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet.

There’s even a 90-minute documentary released about 10 years ago, by a German filmmaker named Werner Herzog, called Cave of Forgotten Dreams.

So far, it’s earned about $5.3 million. You can watch it on Netflix right now.

Even the documentary is famous.

Why?

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Google BERT Update: How to Benchmark & Measure Your Long-tail SEO

by TJ Kelly Published Oct 28, 2019 · Last updated Oct 29, 2019 3,585 Views

Google’s BERT update is going to impact your long tail SEO queries. Time to measure benchmark your long tail traffic, to help measure if you’ve been BERT-slapped.

BERT helps Google’s algorithm better understand the nuances and context of words in search queries.

The deeper understanding means better matching for those queries with more relevant results and featured snippets.

“Better matching” means a change in rank distribution.

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