How to do Social Media Marketing Reports like a PRO [INFOGRAPHIC + VIDEO]

by TJ Kelly Published Mar 13, 2019 · Last updated Mar 15, 2019 12,219 Views
Cartoon drawing of a man.
This is not Jeff. This is a cartoon. Jeff is not a cartoon.

Jeff is a CMO for a major lifestyle and leisure brand. He has a corner office and an Executive Assistant. He has no time for excuses.

There are a lot of C-level execs who think like Jeff: “get to the point… is this working or not?”

If you work in marketing, you’ve probably dealt with a Jeff—either as a boss or a client. They want the answer and they want it now.

And they want data to back it up.

That’s where your social media marketing reports come in. We wrote this guide to help you generate killer SMM reports so you can keep Jeff happy, and prove that you’re crushing it on social.

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SEO Outreach with Facebook Groups: Messenger is the new Email

by TJ Kelly Published Mar 10, 2019 · Last updated Mar 11, 2019 420 Views

SEO Outreach with Facebook Groups.

Facebook groups are a goldmine for SEO outreach.

They’ve become one of our top 3 SEO link-building methods.

We’ve had LOTS of success with this tactic. Hundreds of shares within hours, even in small niches.

But there’s something you need to know about SEO outreach with Facebook Groups:

It’s a long con.

Like, really long. Most of the times we’ve done it, it’s a 3+ month process. But if you’ve got the patience, it can be incredibly effective.

Here’s how to do SEO outreach with Facebook Groups.

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How to get Seller Leads with Facebook Ads: a modern twist on a classic Real Estate sales strategy

by TJ Kelly Published Mar 10, 2019 · Last updated Mar 10, 2019 84 Views

I find it helpful to go with surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting.

As so many have said, targeting would-be sellers is really tough.

Let’s look at how you can…ahem…inspire them.

How to target sellers

You can’t. Not reliably, anyway.

Facebook kinda sucks at predicting likely sellers.

So what to do?

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Social Media Explained with Donuts: 2019 Version

by TJ Kelly Published Feb 22, 2019 · Last updated Feb 22, 2019 828 Views

Doug Ray lives outside Tampa Bay, FL. He published a photo on Instagram in 2012, and you’ve probably seen it.

Doug didn’t know it yet, but his photo was about to go viral.

The gram shows a hand-written list on a whiteboard, with a 2012-standard Instagram filter and black boarder. It had a short caption and a few hashtags— #socialmedia #socialmediaexplained… and #socialdonut.

Buzzfeed, Business Insider, and FunnyOrDie republished it within a week. Before long, AdWeek wrote about it.

Even The Atlantic referenced it in a piece about Google Plus.

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Spy on your Competitors: How to See any Facebook Page’s Ads

by TJ Kelly Published Jun 28, 2018 · Last updated Jun 28, 2018 2,489 Views

Spy on your Competition's Facebook Ads: Screenshot!As of this week, it’s free and TOTALLY EASY to spy on your competition. Facebook just rolled out a way to see ANY Facebook Page’s ads.

Starting immediately, it’s now incredibly simple to find competitors Facebook ads and see exactly what sorts of creative and copy they’re using.

It’s almost like your very own Facebook ads gallery, where you can go window shopping to see what your competitors are doing.

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