Marketing Storytelling: Tell Me a Story or Shut Up

by TJ Kelly Published Nov 13, 2019 · Last updated Nov 13, 2019 68 Views

Christmas, 1994: Southern France

A week before Christmas of 1994, three cave explorers named Jean, Christian, and Eliette went climbing into a mountain in southern France.

They didn’t know it yet, but they were about to change the world.

Do you know what they found?

You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet.

There’s even a 90-minute documentary released about 10 years ago, by a German filmmaker named Werner Herzog, called Cave of Forgotten Dreams.

So far, it’s earned about $5.3 million. You can watch it on Netflix right now.

Even the documentary is famous.

Why?

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Google BERT Update: How to Benchmark & Measure Your Long-tail SEO

by TJ Kelly Published Oct 28, 2019 · Last updated Oct 29, 2019 252 Views

Google’s BERT update is going to impact your long tail SEO queries. Time to measure benchmark your long tail traffic, to help measure if you’ve been BERT-slapped.

BERT helps Google’s algorithm better understand the nuances and context of words in search queries.

The deeper understanding means better matching for those queries with more relevant results and featured snippets.

“Better matching” means a change in rank distribution.

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How to do Social Media Marketing Reports like a PRO [INFOGRAPHIC + VIDEO]

by TJ Kelly Published Mar 13, 2019 · Last updated Mar 15, 2019 12,270 Views
Cartoon drawing of a man.
This is not Jeff. This is a cartoon. Jeff is not a cartoon.

Jeff is a CMO for a major lifestyle and leisure brand. He has a corner office and an Executive Assistant. He has no time for excuses.

There are a lot of C-level execs who think like Jeff: “get to the point… is this working or not?”

If you work in marketing, you’ve probably dealt with a Jeff—either as a boss or a client. They want the answer and they want it now.

And they want data to back it up.

That’s where your social media marketing reports come in. We wrote this guide to help you generate killer SMM reports so you can keep Jeff happy, and prove that you’re crushing it on social.

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SEO Outreach with Facebook Groups: Messenger is the new Email

by TJ Kelly Published Mar 10, 2019 · Last updated Mar 11, 2019 517 Views

SEO Outreach with Facebook Groups.

Facebook groups are a goldmine for SEO outreach.

They’ve become one of our top 3 SEO link-building methods.

We’ve had LOTS of success with this tactic. Hundreds of shares within hours, even in small niches.

But there’s something you need to know about SEO outreach with Facebook Groups:

It’s a long con.

Like, really long. Most of the times we’ve done it, it’s a 3+ month process. But if you’ve got the patience, it can be incredibly effective.

Here’s how to do SEO outreach with Facebook Groups.

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How to get Seller Leads with Facebook Ads: a modern twist on a classic Real Estate sales strategy

by TJ Kelly Published Mar 10, 2019 · Last updated Mar 10, 2019 109 Views

I find it helpful to go with surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting.

As so many have said, targeting would-be sellers is really tough.

Let’s look at how you can…ahem…inspire them.

How to target sellers

You can’t. Not reliably, anyway.

Facebook kinda sucks at predicting likely sellers.

So what to do?

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