Mxt Media offers search marketing in Google, Bing, & YouTube search engines.
The best way to rank your site for a desired keyword—Worcester SEO, for example—is to prove to Google and the other search engines that you are the foremost authority on the topic.
A good SEO audit covers at least these 4 areas:
- On-Page Ranking Factors
- Off-Page Ranking Factors
If search engines can’t access your site, it doesn’t exist.
Web accessibility can extend into users, especially those with disabilities, but for our purposes, it’s just about search bots.
If search bots run into any of these problems on your site, they may not be able to index you properly:
- Robots.txt file
- Robots meta tags
- XML sitemap
- Errors (HTTP status codes 4xx & 5xx)
- Flash/JS navigation
- Performance/page speed
Step 2: Competitive Analysis
Who are you up against? What are they publishing? How well do they rank?
We’re up against other SEO companies in Worcester, of course. And we’ve analyzed them and tailored our webpages to outperform them in a number of ways.
For example, our competition has 510 words per page, on average.
The latest SEO case studies say that the top 10 Google results average 2,000+ words per page.
That reveals an opportunity.
We wrote longer pages than our competition. It’s only one factor, but it contributes to the goal: we’re more likely to outrank them.
Without a competitive analysis, we would have missed that opportunity.
Step 3: Keyword Research
What are your customers searching for?
Search terms are customers’ way of asking for help. It’s not the keywords that count. It’s the motivation behind them.
A website that is well-optimized for search engines speaks the same language as its potential visitors with SEO keywords.
These words and phrases help connect searchers to your site. Keywords are one of, if not the, the main elements of SEO basics.
Step 4: Technical & On-Page
Title tags, meta descriptions, headings, alt tags. These things still matter.
A simple checklist, but mistakes could kill your SEO. This won’t win the SEO battle. But it could lose it for you.
Technically, on-page SEO refers to both the text/image/media content *AND* the HTML source code of a page. But, for our purposes, we lump on-page SEO together with technical SEO.
- URL structure
- Title Tag
- Meta Description
- Images & image alt tags
- Site Speed
- Mobile responsiveness
Step 6: Reporting
You can’t know where to go if you don’t know where you are.
Reporting is easy. Actionable reporting is incredibly rare. Get regular updates on visibility, reach, and delta. And what to do with the numbers.
Deciphering “(not provided)”
Since Google obscures the vast majority of searchers’ keywords and just lists them in Analytics as “(not provided),” we get creative. We lift the (not provided) veil a little by comparing landing page URLs & page titles.
What it tells you: This report sheds some light on general search terms/phrases driving traffic to a given page. (Shedding light is, unfortunately, the bet we can do since Google intentionally withholds this data!)
A starting point for page analysis, this report compares entrances and bounces for each page, along with unique visitors, pageviews, time on page, and any associated goal data.
What it tells you: is this page working? Do visitors stick around? Do they convert? Etc.
Measure referrals & performance across all traffic sources. This report displays visitors (unique vs. new), and “engaged visits,” plus associated goal data — all grouped by referral source/
What it tells you: which traffic sources are the best for your website? Is Twitter beating Facebook? How do social referrals convert, compared to email blasts?
Which content on your website is getting referral traffic? This report measures unique visitors to each page on your site.
What it tells you: what other websites are linking to your content? And which of those linking sites is sending the most visitors?