Marketing Storytelling: Tell Me a Story or Shut Up
Do you know what they found? You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet....
Mxt Media offers inbound & content marketing consulting for small & medium businesses.
You don’t want just any traffic to our site. You want the right traffic. You want the people who are most likely to become leads, and, ultimately, happy customers.
What are your keywords? Which words do your customers use? We’ll research and plan the material to be produced on these topics.
You can’t catch a fish without a hook. And you can’t catch a lead without content. We’ll write, design, and publish targeted material for your blog.
You can’t expect anyone to spread the word if they’ve never heard it. We’ll identify potential promoters and establish contact before publication.
Content is a commodity. You have to sell it. We’ll hit the proverbial streets promoting your content to relevant influencers, publishers, and amplifiers.
The publish and pray method doesn’t work. Nowadays, online marketing requires a strict method for success. You’ve got to know who your content is for, why they need it, who will share it, and where they’ll find it.
If you don’t know those things about your content marketing material, don’t bother.
Who are your customers and what do they want? If you can’t answer those questions, your content marketing efforts will be a shot in the dark.
At least as much time must be spent researching your content and its likely promoters as is spent creating the content.
If not, you may as well stay home. Unless you’re a giant brand, you can’t break into the Google SERPs without a clear promotion strategy.
That’s where we come in.