Jeff is a CMO for a major lifestyle and leisure brand. He has a corner office and an Executive Assistant. He has no time for excuses.

There are a lot of C-level execs who think like Jeff: “get to the point… is this working or not?”

If you work in marketing, you’ve probably dealt with a Jeff—either as a boss or a client. They want the answer and they want it now.

And they want data to back it up.

That’s where your social media marketing reports come in. We wrote this guide to help you generate killer SMM reports so you can keep Jeff happy, and prove that you’re crushing it on social.

Facebook groups are a goldmine for SEO outreach.

They’ve become one of our top 3 SEO link-building methods.

We’ve had LOTS of success with this tactic. Hundreds of shares within hours, even in small niches.

But there’s something you need to know about SEO outreach with Facebook Groups:

It’s a long con.

Like, really long. Most of the times we’ve done it, it’s a 3+ month process. But if you’ve got the patience, it can be incredibly effective.

Here’s how to do SEO outreach with Facebook Groups.

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I find it helpful to go with surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting.

As so many have said, targeting would-be sellers is really tough.

Let’s look at how you can…ahem…inspire them.

How to target sellers

You can’t. Not reliably, anyway.

Facebook kinda sucks at predicting likely sellers.

So what to do?

Doug Ray lives outside Tampa Bay, FL. He published a photo on Instagram in 2012, and you’ve probably seen it.

Doug didn’t know it yet, but his photo was about to go viral.

The gram shows a hand-written list on a whiteboard, with a 2012-standard Instagram filter and black boarder. It had a short caption and a few hashtags— #socialmedia #socialmediaexplained… and #socialdonut.

Buzzfeed, Business Insider, and FunnyOrDie republished it within a week. Before long, AdWeek wrote about it.

Even The Atlantic referenced it in a piece about Google Plus.

As of this week, it’s free and TOTALLY EASY to spy on your competition. Facebook just rolled out a way to see ANY Facebook Page’s ads.

Starting immediately, it’s now incredibly simple to find competitors Facebook ads and see exactly what sorts of creative and copy they’re using.

It’s almost like your very own Facebook ads gallery, where you can go window shopping to see what your competitors are doing.

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