by TJ Kelly
131 Views 
The Cup of Coffee Method is simple, and incredibly effective for Local Business Link Building:
by TJ Kelly
3,556 Views 
Let’s face it. Most real estate websites are terrible. Like, really bad.
It’s nobody’s fault. Agents don’t have time (and most don’t have the resources) to design and develop a custom, professional real estate website.
The overwhelming majority of real estate websites run on a done-for-you solution like KW’s Placester partnership or any of the other systems licensed by the big franchises.
Those licensed systems get the job done, but they kinda suck. One-size-fits-all doesn’t work in real estate, especially on the web.
So we set out to find 100 examples of great real estate agent, broker, or team websites. We personally reviewed every site listed in this post and we ranked them according to several factors.
by TJ Kelly
1,555 View 
If you’ve ever wondered how sales and marketing overlap, where they differ, and how to improve at both, you need to read this.
Snappack co-founders Shannon Milligan and Dustin Brohm interviewed Chris Smith, founder of Curaytor and author of The Conversion Code.
Chris is an undisputed monster in the real estate sales and marketing world. He’s a USA Today bestselling author. He’s spoken at Inman.
Oh, and he founded a company making nearly $15 million in annual, recurring revenue without raising any venture capital.
His work has been featured in AdWeek, Forbes, Inc., Entrepreneur, Fortune, The Huffington Post and by many other publications.
Prior to Curaytor, Chris worked for a near-billion dollar company (Move Inc.), a startup that was acquired by Zillow Group for $108 million (DotLoop), and two billionaires—Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, and Lou Pearlman, manager and producer of both NSYNC and the Backstreet Boys.
The man knows his stuff.
Shannon and Dustin hit him with questions about Facebook ads, lead funnels, and sales strategy.
Here’s what we learned.
by TJ Kelly
2,832 Views 
Ask any realtor—and most people in general—to describe their business plan in a few sentences, and you’re likely to get the same answer:
“Ummmm…..”
Real estate is a business. Agents are entrepreneurs. It’s naive—but understandably commonplace—for agents to lack a developed business plan.
It’s always a challenge to identify, quantify, and conquer our goals.
Here’s how.
by TJ Kelly
162 Views 
“No handshakes!”
I must have heard those words a dozen times as the weekend wrapped up. For every person I said goodbye to, a handshake wouldn’t do.
It had to be a hug.
A hug between two professionals is a perfect depiction of REMM as a whole. It captures the connection and positivity exhibited by 20+ would-be strangers. It conveys a sense of success we all felt. The weekend. The atmosphere. The camaraderie. The people.
In every measure I can think of, REMM was a soaring success.
The Real Estate Marketing Mastermind retreat in Park City, UT is a yearly meetup/mini-conference of real estate industry professionals, hosted by the founder of The Snappack, as featured on Inman.com.
What is a Real Estate Sales Funnel? It’s the buying process that companies lead customers through when purchasing products. In real estate, it’s a series of web pages that customers navigate through, starting as anonymous visitors and ending as qualified leads.
It’s now free & easy to spy on your competition. Facebook just rolled out a way to see any Facebook Page’s ads. It’s incredibly simple to find competitors Facebook ads and see exactly what creative and copy they’re using.
20+ of the Best Real Estate Facebook Groups covering Facebook ads, lead gen, CRM tools, IDX, blogging/SEO—the last list you’ll ever need!
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