I find it helpful to go with surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting.
As so many have said, targeting would-be sellers is really tough.
Let’s look at how you can…ahem…inspire them.
How to target sellers
You can’t. Not reliably, anyway.
Facebook kinda sucks at predicting likely sellers.
So what to do?
Doug Ray lives outside Tampa Bay, FL. He published a photo on Instagram in 2012, and you’ve probably seen it.
Doug didn’t know it yet, but his photo was about to go viral.
The gram shows a hand-written list on a whiteboard, with a 2012-standard Instagram filter and black boarder. It had a short caption and a few hashtags— #socialmedia #socialmediaexplained… and #socialdonut.
Buzzfeed, Business Insider, and FunnyOrDie republished it within a week. Before long, AdWeek wrote about it.
Even The Atlantic referenced it in a piece about Google Plus.
As of this week, it’s free and TOTALLY EASY to spy on your competition. Facebook just rolled out a way to see ANY Facebook Page’s ads.
Starting immediately, it’s now incredibly simple to find competitors Facebook ads and see exactly what sorts of creative and copy they’re using.
It’s almost like your very own Facebook ads gallery, where you can go window shopping to see what your competitors are doing.
There’s no rocket science in Real Estate marketing. But there are a lot of moving parts. And every week, there’s a new startup or conference promising to revolutionize the industry.
So what do you do?
Arm yourself with knowledge. You won’t have time to do it all. Plus, you probably didn’t go into real estate because you like Facebook ads. You have a real job. Marketing is just one of the necessary tasks.
But when you educate yourself on all the best tools and strategies for real estate online marketing, you’ll be better equipped to decide where to spend your time and money for maximum ROI.
Ok cool. But how do I learn?
Glad you asked. That one’s easy. Here are a few examples….
I took over a podcast this week. My good friend Mr. Neil Mathweg handed me the keys to his Onion Juice castle, and I ran with it.
Neil interviewed me for almost an hour. I explained how real estate agents can maximize their search engine optimization and increase exposure.
We even went into how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today.