This article is part of a series: the Real Estate Marketing Conference series, drawn from talks, workshops, and demonstrations given at the Snappack REMM retreat.

Ask any realtor—and most people in general—to describe their business plan in a few sentences, and you’re likely to get the same answer:

“Ummmm…..”

Real estate is a business. Agents are entrepreneurs. It’s naive—but understandably commonplace—for agents to lack a developed business plan.

Shannon Milligan to the rescue.

For more than an hour on REMM Day 1, Shannon challenged and guided us to identify, quantify, and conquer our goals.

Here’s how.

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“No handshakes!”

I must have heard those words a dozen times as the weekend wrapped up. For every person I said goodbye to, a handshake wouldn’t do.

It had to be a hug.

A hug between two professionals is a perfect depiction of REMM as a whole. It captures the connection and positivity exhibited by 20+ would-be strangers. It conveys a sense of success we all felt. The weekend. The atmosphere. The camaraderie. The people.

In every measure I can think of, REMM was a soaring success.

The Real Estate Marketing Mastermind retreat in Park City, UT is a yearly meetup/mini-conference of real estate industry professionals, hosted by the founder of The Snappack, as featured on Inman.com.

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TJ Kelly, our Head of Development—ok, that’s me, I’m writing this about myself—was featured yesterday in an interview with Jason Frazier of the Snappack Live group. Snappack ranked #4 on our list of Best Facebook Groups for Real Estate last spring.

Jason interviewed me (for 45 minutes!) on this week’s episode of the group’s #SnappackLive web series about Real Estate SEO & Content Marketing, web CMSs, social media channels, and general modern marketing strategy.

I fielded Jason’s questions, plus several viewer-submitted questions in real time. Take a look at the video below, or hop around using the timecodes below!

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Glad you asked.

A sales funnel is the buying process that companies lead customers through when purchasing products.

In online marketing terms, a Real Estate Sales Funnel is a series of web pages that customers navigate through, starting as anonymous visitors and ending as qualified leads.

Real Estate Sales Funnel of miraculous magic & wonderous wizardry.

What does that mean for you?

Read on.

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We found the best Real Estate Facebook groups. If you’re looking to talk real estate on Facebook, these groups are for you.

You’ve probably seen Inman, Placester, and others writing about their favorite Facebook groups for realtors, but we had to write our own.

Why?

Because Inman, Placester, and the others have to write their articles so they appeal to as many real estate pros as possible.

There’s nothing wrong with that (in a way, we do it too), but it means that their info tends to be broad, general, and sometimes vague.

Ours isn’t.

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